European Jewellery

European Jewellery has been a fixture in Abu Dhabi's luxury retail landscape since 1990, operating as a trusted buyer, seller, and trader of pre-owned luxury watches, diamonds, and 18-karat gold jewellery. Located inside the Madinat Zayed Gold Centre on Sultan Bin Zayed The First Street in the Al Danah district, this established store occupies Store #68-69 within the well-known Gold Souk — one of Abu Dhabi's most recognized destinations for precious metals and fine timepieces. Over more than three decades, European Jewellery has built a loyal clientele who return for competitive pricing, authentic merchandise, and a knowledgeable team that guides every transaction with patience and professionalism.

The store's core business revolves around three pillars: buying, selling, and trading. Whether a customer is looking to purchase a pre-owned Rolex, sell a diamond wedding set, or trade an existing watch toward a new acquisition, European Jewellery facilitates each process with transparency and expertise. Their inventory spans an impressive range of luxury watch brands and fine jewellery categories, making them a one-stop destination for discerning buyers and collectors in Abu Dhabi.

Pre-Owned Luxury Watches at European Jewellery

European Jewellery carries one of the most extensive selections of pre-owned luxury watch brands in Abu Dhabi. Their curated inventory includes timepieces from Audemars Piguet, Baume & Mercier, Breitling, Bulgari, Cartier, Chopard, Concord, Corum, Dior, Ebel, Franck Muller, Frederique Constant, Girard Perregaux, Hublot, IWC, Jaeger-LeCoultre, Longines, Montblanc, Omega, Panerai, Patek Philippe, Piaget, Rolex, TAG Heuer, Tudor, Ulysse Nardin, Vacheron Constantin, and Zenith. This breadth of brands ensures that collectors and first-time luxury buyers alike can find models that match their taste, budget, and lifestyle.

Every watch sold by European Jewellery comes with an authenticity guarantee and a one-year warranty, giving buyers confidence in their purchase. The store also offers free global shipping, making it accessible to international customers who want to acquire a specific timepiece from Abu Dhabi's market. For watch enthusiasts who already own a luxury piece, European Jewellery's trade-in program provides a straightforward path to upgrading or diversifying a collection.

Diamonds and 18Kt Jewellery Collection

Beyond watches, European Jewellery maintains a rich selection of diamonds and 18-karat gold jewellery. Their offerings include pre-owned wedding diamond sets, brand-name jewellery pieces, and loose diamonds sourced through their dealer network. The jewellery inventory is organized into clear categories: bracelets, earrings, necklaces, rings, and complete sets — allowing customers to browse efficiently whether they are shopping for an everyday accessory or a statement piece for a special occasion.

As a diamond dealer, European Jewellery provides access to stones at competitive prices, a point echoed repeatedly in customer feedback. Their position inside the Gold Souk — where multiple jewellers operate side by side — enables them to offer pricing that reviewers have described as unbeatable compared to other shops in the area.

Customer Reviews and Ratings

European Jewellery holds a 4.6-star rating on Google Maps based on 65 reviews, reflecting consistently positive customer experiences. Google Maps reviewers frequently highlight the professionalism and courtesy of the staff. One reviewer described the experience as "a fantastic experience with an incredibly polite and professional team," noting that the staff was "very patient, competent, and extremely helpful throughout the entire process." Another recurring theme in reviews is pricing — customers specifically mention that European Jewellery offers gold and jewellery prices that are competitive relative to other stores in Abu Dhabi.

Watch buyers have also shared detailed praise. A reviewer who identified as a watch enthusiast recounted how the friendly branch manager, Mr. Yousef, patiently guided them through selecting a model when they were undecided, making the purchase a memorable experience. The store's owner actively responds to reviews, thanking customers and expressing appreciation for their visits, which reinforces the personal touch that distinguishes European Jewellery from larger, less personal retail environments.

European Jewellery in Abu Dhabi's Gold Souk

European Jewellery is situated in the Madinat Zayed Shopping Centre's Gold Centre, specifically at Store #68-69 within the Gold Souk on Sultan Bin Zayed The First Street, Al Danah, Zone 1, Abu Dhabi. The Gold Souk is a well-established hub for gold and jewellery shopping in Abu Dhabi, drawing both residents and tourists seeking competitive prices and wide selection. Being part of this concentrated retail environment gives European Jewellery a natural advantage — customers can compare offerings across multiple shops and often find that European Jewellery's pricing stands out.

The store offers in-store pickup and a delivery service, as noted in their Google Maps attributes. Operating hours are generous: open daily from 9:00 AM to 10:00 PM, with Friday hours from 4:00 PM to 10:00 PM, accommodating the varied schedules of Abu Dhabi's residents and visitors. Free global shipping extends their reach beyond the UAE, and their authenticity guarantee and one-year warranty apply to all purchases.

What Sets European Jewellery Apart

Several factors distinguish European Jewellery within Abu Dhabi's competitive jewellery and watch market. Their longevity — operating since 1990 — provides a depth of market knowledge that newer entrants cannot match. The buy-sell-trade model offers flexibility that pure retail stores do not, allowing customers to monetize existing pieces or trade them toward new acquisitions. Their inventory breadth, covering dozens of luxury watch brands alongside comprehensive jewellery and diamond categories, means customers can find what they need without visiting multiple stores.

The store's commitment to authenticity guarantees, one-year warranties, and free global shipping adds layers of buyer protection that are especially important in the pre-owned luxury market, where provenance and condition matter deeply. Reviewers consistently mention the staff's patience and willingness to educate customers, suggesting that European Jewellery prioritizes informed decision-making over quick sales — an approach that has clearly earned repeat business over three-plus decades.

Common Questions About European Jewellery

Does European Jewellery sell only pre-owned watches and jewellery?

European Jewellery specializes in pre-owned luxury watches, diamonds, and 18-karat gold jewellery. Their business model centers on buying, selling, and trading these items, offering authenticated pre-owned pieces with warranty coverage.

What watch brands does European Jewellery carry?

The store carries pre-owned timepieces from over 25 luxury brands, including Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, Breitling, Hublot, IWC, Jaeger-LeCoultre, Panerai, TAG Heuer, Tudor, Vacheron Constantin, and many others. Their full brand list is available on their website.

Does European Jewellery offer a warranty on purchases?

Yes. European Jewellery provides a one-year warranty on items sold, along with an authenticity guarantee. These protections apply to both watches and jewellery purchased from the store.

Can I sell or trade my existing watch or jewellery at European Jewellery?

Yes. European Jewellery's business model is built on buy-sell-trade transactions. Customers can sell their luxury watches or jewellery pieces directly to the store, or trade them toward the purchase of a different item.

What are European Jewellery's operating hours?

European Jewellery is open daily from 9:00 AM to 10:00 PM. On Fridays, the store opens at 4:00 PM and closes at 10:00 PM.

Does European Jewellery ship internationally?

Yes. The store offers free global shipping on purchases, making their inventory accessible to customers outside the UAE.

Where is European Jewellery located?

European Jewellery is located at Store #68-69 inside the Madinat Zayed Gold Centre (Gold Souk), on Sultan Bin Zayed The First Street in the Al Danah district, Zone 1, Abu Dhabi, United Arab Emirates.

Whether you are a seasoned collector hunting for a specific Patek Philippe reference, a couple shopping for a wedding diamond set, or a visitor exploring Abu Dhabi's famed Gold Souk, European Jewellery offers a well-established, professionally run destination worth visiting. Compare European Jewellery with other diamond jewelry stores on Ilistify to find the right fit for your next luxury purchase.