Al Shahama Marine Equip & Fishing Access EST

Al Shahama Marine Equip & Fishing Access EST, widely known as ASMEFA, is a well-established fishing and marine equipment retailer located in Abu Dhabi's Tourist Club Area on Al Zahiyah Street. Operating for over 28 years, ASMEFA has built a reputation as one of the UAE's most comprehensive destinations for fishing gear, marine supplies, water sports equipment, and outdoor accessories. The store operates from Shop No. 1, Building No. 330, and serves both walk-in customers and online shoppers through its e-commerce platform, offering in-store shopping, in-store pickup, and delivery service options.

With a 4.2-star rating on Google Maps based on 173 reviews, Al Shahama Marine has earned consistent praise for its wide product selection and knowledgeable staff. Google Maps reviewers frequently highlight the friendly and accommodating team, noting that employees provide valuable guidance when selecting fishing equipment tailored to specific angling needs. One reviewer described the store as "a really nice and pleasant shop" with staff who are "very friendly and courteous and always helpful." Another customer shared that they had "a great experience at Al Shahama Marine in the Tourist Club area of Abu Dhabi," praising the "large selection of fishing equipment and accessories" and the staff's expertise in recommending the right gear.

Fishing Equipment at ASMEFA

Al Shahama Marine offers an extensive range of fishing equipment that covers virtually every category an angler might need. The fishing section is the store's core offering and includes rods, reels, lines, lures, terminal tackle, combos, and a wide array of fishing accessories.

Fishing Rods

ASMEFA stocks multiple rod types to suit different fishing styles and conditions. Available categories include spinning rods, overhead rods, trolling rods, and telescopic rods. Whether fishing from a boat, shore, or engaging in specialized techniques, anglers can find rods suited to their preferred method. The store carries brands such as Daiwa and Littma, with products like the Daiwa Megaforce Telescopic Rod and Littma Mojo Stik 100S featured among their best sellers.

Fishing Reels

The reel selection at Al Shahama Marine encompasses spinning reels, casting reels, trolling reels, and electric reels. Notable products include the Daiwa Exist LT Spinning Reel and the Daiwa 26Crossfire LT. For anglers pursuing larger game fish, trolling reels such as the Penn Squall Lever Drag 2 Speed are available. The range covers entry-level options through to premium performance reels, accommodating diverse budgets and skill levels.

Fishing Lines and Terminal Tackle

ASMEFA provides a full spectrum of fishing lines including braided lines, monofilament leader lines, fluorocarbon leader lines, and wire or nylon leaders. Berkley Sick Braid X8 is among the featured products, available in colors such as Moss Green, Red, and Flame Green. Terminal tackle offerings include hooks, boards and sinkers, pliers and line cutters, snaps and swivels, and split and solid rings — the essential components that complete any angler's setup.

Fishing Lures and Sabiki

The lure department covers jigheads, jigs, casting lures, poppers and stickbait lures, sabikis, soft baits and flies, trolling lures, and live bait rigs. This breadth ensures anglers can match local conditions and target species effectively across UAE waters.

Fishing Combos and Accessories

For convenience, ASMEFA offers pre-matched combos in casting, trolling, jigging, and telescopic configurations. Fishing accessories range from attractants and fishing gloves to knives and scissors, reel and rod accessories, rod holders, tackle boxes and bags, storage boxes, and rod/reel maintenance supplies.

Marine Equipment and Supplies

Beyond fishing, Al Shahama Marine serves boat owners with a thorough selection of marine equipment. Categories include bilge pumps and livewell pumps, boat and engine accessories such as anchor rollers, steering wheels, fuel extractors, hydraulic engine fluids, boat rod holders, ladders, and motor flushers. Boat care supplies cover cleaners, marine grease, and deck brush accessories. The marine electrical section features horns, navigation lights, and waterproof stereo speakers from brands like Bondynamo — including 200-watt and 60-watt waterproof marine stereo speakers. Safety and mooring products encompass fenders and buoys, health and safety kits, life jacket accessories, life rings, ropes, and sea anchors. Fuel tank accessories, trailer accessories including winches and trailer jacks, and general marine accessories such as compasses and hardware round out the marine inventory.

Water Sports and Outdoor Gear

ASMEFA extends its product range into water sports with diving and snorkeling equipment (diving fins, dry snorkels, diving masks, snorkeling sets, underwater lights, and wet suits), inflatable accessories, kayaks and kayak accessories, spear fishing gear including spears and spare parts, and swimming accessories. The camping gear section offers cooler boxes and LED lights. Apparel available at the store includes beach shoes, boat shoes, caps and hats, and faceshields — practical items for outdoor and marine environments.

Brands Available at Al Shahama Marine

The store carries a diverse portfolio of brands including Daiwa, Penn, Berkley, Littma, Bondynamo, SAME, Grinder, Good Catch, Gaofeng, Sainteve, Iridium, Evia, and Asari. This mix of internationally recognized names and specialized regional brands gives customers access to proven quality alongside value-oriented options.

Customer Experience and Reviews

Al Shahama Marine holds a 4.2-star rating on Google Maps with 173 reviews. According to customer feedback on Maps, recurring themes include the store's wide product selection, friendly and knowledgeable staff, and helpful service. Reviewers consistently mention the breadth of fishing gear available and the staff's willingness to offer expert advice on equipment choices. One criticism noted in reviews involved a customer who experienced a rod breaking on first use; the business responded by affirming their commitment to product quality while explaining that fishing gear generally does not carry warranty coverage — a transparent response that reflects their customer engagement approach.

Location and Hours

Al Shahama Marine Equip & Fishing Access EST is located at Shop No. 1, Building No. 330, Al Zahiyah Street, in the Tourist Club Area of Abu Dhabi, United Arab Emirates. The store is situated near Firoz Rostery in the Al Zahiyah district. According to the website, ASMEFA is available from 8:00 AM to 7:00 PM, and Google Maps indicates the store opens at 8:30 AM. Customers can reach the store by phone at +971 2 674 1920 or +971 2564 6425. The business offers in-store shopping, in-store pickup, and delivery service for added convenience. ASMEFA also maintains an online store at alshahamamarine.com, allowing customers to browse and purchase products digitally with VAT-inclusive pricing displayed in UAE dirhams.

Whether you are an experienced angler seeking specialized tackle, a boat owner needing marine maintenance supplies, or a water sports enthusiast looking for diving or kayaking gear, Al Shahama Marine Equip & Fishing Access EST offers a comprehensive selection backed by decades of experience in the UAE market. Compare fishing supply stores on Ilistify to find the right fit for your angling and marine needs before making your next purchase.