Launching Soon

Finding a reliable, flavor-packed Food Truck in Dubai means navigating a sea of options, from corporate catering to late-night street eats. The real challenge isn't just finding a truck that's open—it's locating one that delivers consistent quality, works with fresh ingredients, and understands the pace of a city that never slows down. A Food Truck in Dubai, Dubai should feel less like a gamble and more like discovering a neighborhood spot you can count on every single time.

Launching Soon, also known through its concept Feka, operates right in the heart of the city at Gate Avenue 4, Roofline by DIFC. It focuses on bringing a distinct culinary perspective to the mobile dining scene. With a 4.4 rating from 48 reviews, the truck has quickly become a recognized name for authentic Iraqi street food. Diners consistently point to the creativity in the menu—imagine pomegranate seeds adding a sweet pop to a savory burger, or the perfectly crisped edges of a freshly made kubba. This is not generic fast food. It is a kitchen on wheels where standard techniques meet recipes built on tradition.

About Our Services

Launching Soon operates a focused kitchen in the DIFC area, turning out menu items that shift perception of what a Food Truck in Dubai, Dubai can do. The daily operation runs from 14:00 to 23:00 on regular days, extending to midnight on select days to catch the post-dinner crowd. Every item sold out of this truck starts with raw components prepped for high output without sacrificing the hallmarks of Iraqi cuisine. The team works in a compact space, handling everything from grilling to assembly with speed that still leaves room for detail.

The cooking method leans on direct heat, controlled seasoning, and layering ingredients that contrast in temperature and texture. A smash burger here isn't just a patty—it carries the tang of pomegranate, the bite of sharp pickles, and a soft house roll that holds up to the juices. Shawarma gets the same treatment: marinated proteins, carved to order, wrapped tightly with condiments that cool and heat at once. The kubba, a bulgur-and-meat classic, arrives with a brittle outer shell that cracks clean into a savory, spiced interior. These are deliberate choices, not shortcuts.

Customers who walk up to the Gate Avenue spot are often office workers from the financial district, residents in the nearby towers, and visitors hunting down a specific taste. The outcome is a meal that feels far removed from the standard food court experience. It satisfies cravings for something robust, personal, and tied to a legacy of hospitality that Iraqi cooks are known for. The price point sits between 1 and 50 AED, giving serious flavor without a serious dent in the wallet.

Our Services

Launching Soon structures its menu around a handful of core offerings, each executed with consistency and a recognizable signature touch. Here is what you find when you step up to the window.

Iraqi-Style Gourmet Burgers

A selection of burgers built on well-seasoned patties and finished with unexpected toppings like pomegranate seeds and tangy house sauces. These are designed for diners who want a familiar format with a bold regional twist. The beef is pressed and seared on a hot griddle for a caramelized crust, then stacked with fresh produce for a meal that feels substantial but not heavy.

Marinated Shawarma Wraps

Chicken and beef cuts marinated in spices common to Iraqi kitchens, slow-stacked and shaved off the rotating spit in thin, juicy strips. The wrap includes a balance of pickles, garlic paste, and sometimes a drizzle of pomegranate molasses. It works as a quick lunch that doesn't compromise on depth of flavor.

Handmade Kubba

A dish that stands as a pillar of Iraqi home cooking, now available at curbside. Each piece features a bulgur shell shaped around a minced meat filling studded with pine nuts and aromatics, then fried until the exterior shatters on contact. These small, oval croquettes serve as a perfect starter or a shareable side.

Crispy Fries and Sides

Thick-cut potatoes fried golden and salted the moment they leave the oil. Served alongside burgers or kubba, these fries provide a crunchy, salty counterpoint to the richer menu items. Extra dipping sauces are often available for those who want another layer of heat or tang.

Specialty Beverages

A rotation of chilled drinks picked to cut through the warmth of Dubai afternoons and the richness of the food. From tangy fruit-based refreshers to traditional favorites, the drinks menu rounds out a meal that hits every note—salt, fat, acid, and sweetness.

Why Choose Launching Soon

In a city with a constantly evolving food truck roster, sticking with a single choice requires confidence. Launching Soon earns that confidence through a focus on specific regional food rather than trying to cover every genre. The kitchen does one thing—Iraqi street food—and does it with ingredients and techniques that taste intentional.

Here is what separates the experience:

• Focused Iraqi Street Food Menu: A tight list of burgers, shawarma, kubba, and fries means every item gets full attention during prep and service.
• Pomegranate-Forward Signature Style: The use of pomegranate seeds and molasses as a savory-sweet accent turns a standard burger or wrap into something memorable.
• Consistent Prep in a Compact Kitchen: Limited space forces discipline—ingredients are fresh, mise en place is tight, and orders hit the window fast.
• Prime DIFC Location at Gate Avenue: Easily walkable from offices and residences in one of Dubai's busiest financial hubs.
• Late Operating Hours: Open until 23:00 on most days and until midnight on extended schedule days, catching both early dinner and late-night demand.
• Direct Team Interaction: Cooks and staff talk through the menu, make suggestions, and often remember repeat faces and favorites.
• Price Point Under 50 AED: High-quality, freshly made Iraqi food at a cost that makes it accessible for regular visits.

Benefits of Professional Food Truck

A dedicated mobile kitchen delivers advantages that brick-and-mortar spots and fast-food chains often cannot replicate in Dubai. The speed is one thing—orders move from grill to hand in minutes—but the bigger benefit is specialization. A food truck can pivot its entire pantry toward one cuisine, one style, and master it without the menu bloat that dilutes quality.

For customers, that translates to:

• Faster Turnaround on Meals: Limited menus plus continuous cooking lines equal less waiting, even during peak hours.
• Regional Flavors Done Right: A truck dedicated to Iraqi food uses the proper spice blends, bread textures, and finishing techniques that generalist kitchens skip.
• Flexibility in Location: Even a fixed spot at Gate Avenue means the truck can appear at special events and evening pop-ups without changing its core setup.
• Direct Feedback Loop: Standing at the window, you can watch the food cook and speak with the people making it.
• Lower Overhead, Better Value: Mobile kitchens pass on savings in rent and utilities, keeping the per-plate cost reasonable.

Specialties We Serve

Launching Soon attracts a cross-section of Dubai's population, each group drawn by a different need that the truck fills without stretching its concept thin. The menu's versatility sits in its components—rich meats, bright acids, filling grains—rather than in a sprawling list of options.

Finance and Business Professionals

For those working long hours in the DIFC towers, a 14:00 opening catches the post-meeting lunch gap perfectly. Order a burger or wrap, eat it walking back to the office or sitting on the Roofline steps, and return to work without a heavy, sluggish feeling. The kubba also doubles as a quick, protein-dense snack between calls.

Local Residents and Late-Night Diners

With service running to midnight, residents in the surrounding high-rises have a dependable option when home cooking isn't on the table. The shawarma holds up well for takeaway, and the fries travel better than most—important when dinner happens on the couch.

Visitors Craving Authentic Iraqi Taste

Tourists and visitors who know Iraqi cuisine or are curious about it find a low-risk introduction at the truck. The menu is approachable: a burger, a wrap, a fried croquette. No obscure ingredients to navigate, just clear execution and confident seasoning that showcases the flavor profile without intimidation.

Areas We Serve

The physical truck operates at Gate Avenue 4, Roofline by DIFC, which places it squarely within the Dubai International Financial Centre district. This location makes it immediately accessible to anyone within walking distance of the Gate Avenue complex, the Index Tower, The Gate Building, and the surrounding DIFC residential and commercial addresses.

Dubai's central corridors—Sheikh Zayed Road, Downtown Dubai, and Business Bay—are a short drive away, and the truck's takeaway and delivery options extend its reach further into the city. While the core customer base lives and works within a 15-minute radius of DIFC, the late-night hours pull in diners from Jumeirah, City Walk, and even Dubai Marina on weekends, especially those who have followed the concept through social media links or word-of-mouth recommendations shared on linktr.ee.

The kitchen's focus remains on walk-up service at the Roofline spot, but anyone in Dubai capable of ordering delivery through the listed platforms can experience the food without making the trip.

Our Process

1. Step 1: Arrive and Browse the Menu Walk up to the truck at Gate Avenue 4 and scan the posted menu, or check online beforehand through the linktr.ee page for daily specials. Staff are available to explain dishes and suggest combinations based on heat preference or appetite size.
2. Step 2: Place Your Order Directly Call out your selections—a burger, a shawarma, a side of kubba—and any custom requests like extra sauce or no pickles. The team rings the order in and gives a realistic wait time, usually 6 to 10 minutes depending on the queue.
3. Step 3: Watch the Prep The open window shows a clean, fast-moving line. Patties hit the griddle, bread toasts, fries drop into oil. Watching the pomegranate seeds scatter over a finished burger is part of the draw—nothing is hidden, nothing is pre-assembled hours in advance.
4. Step 4: Pick Up and Pay Once the order is bagged or handed across in open containers, payment happens via card or cash at the truck. Prices range from 1 to 50 AED, and the team confirms the order before closing the transaction.
5. Step 5: Eat on Site or Take Away Post up in the Roofline seating area or carry the food back to your apartment or office. The packaging holds heat well, and the truck offers drive-in and delivery options for those who prefer to stay in the car or eat off-site.

Get Started with Launching Soon

The next time lunch plans feel uninspired or a late-night craving hits with no good answer, make the short walk to Gate Avenue 4. This Food Truck in Dubai, Dubai offers exactly what the reviews say: intensely flavored Iraqi street food served by people who care about every basket that leaves the counter. No inflated promises—just a burger worth talking about, a shawarma that gets the spice blend right, and kubba fried to order.

Check the linktr.ee for menu updates, or simply arrive between 14:00 and 23:00 (later on weekends) and place your order. Bring a colleague, grab an extra side of fries, and see why 48 reviewers landed on a 4.4 average. The truck is open, the griddle is hot, and the pomegranate seeds are ready to roll.