Fandom

Fandom is a pop culture and gaming merchandise retail store located inside Yas Mall on Yas Island in Abu Dhabi, United Arab Emirates. With a name that speaks directly to enthusiasts and collectors, Fandom caters to fans of popular franchises, offering a curated selection of merchandise that spans gaming, movies, anime, and beloved book series. The store has built a loyal following among residents and visitors of Yas Island, earning a 4.8-star rating on Google Maps based on 30 reviews — a strong indicator of customer satisfaction in a competitive retail environment alongside other specialty shops in the mall.

Positioned within one of Abu Dhabi's premier shopping destinations, Fandom benefits from the high foot traffic and entertainment-driven atmosphere of Yas Mall. The store appeals to a diverse clientele — from casual shoppers looking for a fun souvenir to dedicated collectors searching for specific franchise merchandise. Its location on Yas Island, an area known for entertainment attractions including theme parks and concert venues, makes Fandom a natural stop for visitors seeking memorabilia tied to their favorite characters and stories.

Products and Merchandise at Fandom

Fandom carries a wide range of pop culture merchandise that reflects its gaming store identity while branching into broader fandom territory. Based on customer reviews and available data, the store's product offerings include:

• Franchise-themed accessories — Reviewers have specifically mentioned purchasing Harry Potter backpacks, indicating the store stocks licensed merchandise from major entertainment brands.
• Collectible figurines and statues — Google Maps photo categories reference "Statuette," suggesting Fandom offers display-quality collectible figures that appeal to serious collectors and casual fans alike.
• Gaming merchandise — As a gaming store situated near other gaming-focused retailers like Geek Nation and Geekay within Yas Mall, Fandom likely carries gaming-related apparel, accessories, and branded items tied to popular video game franchises.
• Pop culture lifestyle products — The store appears to offer everyday items such as bags, apparel, and accessories featuring iconic characters and designs from well-known series.

While the official website is currently under maintenance, the breadth of merchandise mentioned by reviewers suggests Fandom maintains a diverse inventory that goes beyond simple novelty items, offering products that fans can integrate into their daily lives.

Customer Reviews and Ratings

Fandom holds an impressive 4.8-star rating on Google Maps with 30 reviews, reflecting consistently positive customer experiences. Google Maps reviewers consistently mention the helpfulness and friendliness of the store's staff as a standout feature. Two staff members — Ms. Peona and Mr. Erwin — are specifically named in multiple reviews, with customers praising their accommodating approach and willingness to assist.

Recurring Review Themes

• Staff helpfulness — Multiple reviewers highlight the attentive and accommodating service provided by the team. One reviewer wrote that they "can warmly recommend this store if you value good prices and helpful staff," directly connecting the service quality to their overall satisfaction.
• Community atmosphere — A Local Guide reviewer described the store as "simply fantastic" and noted that as a regular customer, "everyone there is like friends." This recurring theme suggests Fandom has cultivated a welcoming environment where repeat visitors feel personally recognized and valued.
• Product quality and variety — Customers express enthusiasm about their purchases, with one reviewer noting that their Harry Potter backpack was "fantastic," indicating satisfaction with both the selection and the quality of merchandise available.
• Competitive pricing — At least one review explicitly mentions "good prices" as a reason to recommend the store, suggesting Fandom offers fair value compared to other specialty retailers in the area.

The consistency of these positive themes — particularly around staff interaction and community feel — distinguishes Fandom from larger, more impersonal toy and merchandise retailers operating in the same mall.

Fandom in Yas Mall, Yas Island

Fandom is located inside Yas Mall on Yas Island, one of Abu Dhabi's most prominent entertainment and retail hubs. Yas Mall is a well-known shopping destination that attracts both local residents and international tourists, particularly those visiting nearby attractions on Yas Island. The mall houses a mix of international brands and specialty retailers, making it a natural environment for a fandom-focused store that thrives on passionate, niche customer bases.

The store's operating hours extend to midnight (00:00), with earlier closing times of 22:00 on certain days, accommodating the late-night shopping patterns common in Abu Dhabi's retail scene, especially on weekends. Friday is noted as a peak traffic day in Google Maps data, aligning with the UAE's weekend shopping culture.

What Sets Fandom Apart

Several factors distinguish Fandom from other toy and merchandise retailers in Yas Mall and the broader Abu Dhabi market:

• Personalized customer service — The named recognition of individual staff members (Ms. Peona and Mr. Erwin) in customer reviews is rare for retail stores and indicates a level of personal engagement that larger competitors like Hamleys or Toys R Us typically cannot match.
• Fandom-specific focus — While nearby stores like Hamleys operate as general toy retailers, Fandom's identity centers on pop culture and gaming fandom, creating a more targeted shopping experience for enthusiasts.
• Community-oriented atmosphere — Reviews describing staff as "like friends" suggest Fandom has built a community-centric retail model where customer relationships extend beyond simple transactions.
• Competitive positioning — Located alongside gaming-focused stores like Geek Nation and Geekay, Fandom complements rather than directly competes, offering merchandise that bridges gaming culture with broader pop culture fandom.

Common Questions

Where is Fandom located?

Fandom is located inside Yas Mall on Yas Island in Abu Dhabi, United Arab Emirates. Yas Mall is easily accessible from major roads connecting Yas Island to the rest of Abu Dhabi.

What are Fandom's operating hours?

According to Google Maps data, Fandom operates with extended hours, closing at midnight (00:00) on some days and at 22:00 on others. Friday appears to be a high-traffic day. For the most current hours, contact the store directly at +971 52 158 9450.

What kind of merchandise does Fandom sell?

Fandom sells pop culture and gaming merchandise including franchise-themed accessories (such as Harry Potter backpacks), collectible figurines and statues, gaming-related branded items, and lifestyle products featuring iconic characters from popular series.

Is the staff at Fandom helpful?

Yes. Google Maps reviewers consistently praise the staff's helpfulness and accommodating nature. Staff members Ms. Peona and Mr. Erwin are specifically mentioned by name in multiple positive reviews.

How can I contact Fandom?

You can reach Fandom by phone at +971 52 158 9450. The store's official website at fandomretail.com is currently under maintenance, so phone contact is the best option at this time.

Does Fandom offer good prices?

According to customer reviews on Google Maps, Fandom offers good prices on its merchandise. One reviewer specifically recommended the store to those who value competitive pricing alongside helpful service.

Whether you are a dedicated collector, a casual fan, or simply looking for a unique gift tied to a favorite franchise, Fandom on Yas Island offers a welcoming shopping experience backed by strong customer reviews. Compare Fandom with other gaming and merchandise stores on Ilistify to find the best fit for your pop culture shopping needs in Abu Dhabi.