Al Samer Jewellery LLC

Al Samer Jewellery LLC is a distinguished name in the world of jewellery, operating from the Gold Center inside Madinat Zayed Shopping Centre in Abu Dhabi, United Arab Emirates. Since its founding in 1991, this jewellery store has grown from a modest single shop into a multi-branch operation with three showrooms and a wholesale division, becoming one of the leading jewellery retailers in Abu Dhabi. The store offers an extensive selection of gold jewellery in 18K, 21K, and 24K purities, alongside diamonds, pearls, gold bars, and gold coins, catering to a wide range of tastes from traditional Arabic designs to contemporary modern pieces.

Located on Sultan Bin Zayed The First Street in the Madinat Zayed district, Al Samer Jewellery sits within the well-known Gold Center — a hub for gold and jewellery shopping in Abu Dhabi. The store provides both in-store shopping and in-store pickup options, making it convenient for customers who want to browse the collections in person or collect pre-selected items. With operating hours spanning from 09:30 AM to 10:30 PM on Saturday through Thursday, and from 05:00 PM to 10:30 PM on Fridays, Al Samer Jewellery accommodates the varied schedules of Abu Dhabi's residents and visitors.

Products & Collections at Al Samer Jewellery

Al Samer Jewellery maintains a broad and diverse product catalogue that covers virtually every category of gold and precious jewellery. Their online shop organizes offerings into clearly defined product categories, reflecting the depth of their in-store inventory:

• Bangles — Available in 18K and 21K gold, with weights ranging from lightweight daily-wear pieces to heavier statement bangles
• Rings — Including everyday gold rings and special occasion designs in multiple purity grades
• Engagement Rings — A dedicated selection of 18K gold engagement rings designed for bridal occasions
• Necklaces & Pendants — Gold necklaces and pendant pieces in various styles and weights
• Earrings — A range of gold earring designs from subtle studs to elaborate dangling styles
• Bracelets & Anklets — Gold bracelets and anklets for layered and accessorized looks
• Sets & Half Sets — Coordinated jewellery sets and half sets that combine matching pieces for a unified look, available in 18K and 21K gold
• Diamonds — Diamond jewellery pieces for customers seeking premium precious stone options
• Kids Jewellery — A specialised children's jewellery collection
• Gold Coins — Including UAE-themed coins such as the rose design and flower design coins in 24K gold, as well as Swiss gold and PAMP Swiss gold coins
• Gold Bars — Investment-grade gold bars for buyers interested in gold as a store of value
• Mabroomas — Traditional gold mabrooma pieces, a distinctive style popular in the region

Each product listed on the Al Samer Jewellery website displays its purity grade, weight in grams, and price in UAE Dirhams, giving customers transparent information before purchase. The store also provides real-time gold price updates on its website, allowing buyers to track market rates before making investment decisions on gold bars and coins.

Customer Reviews & Ratings

Al Samer Jewellery holds a 4.8-star rating on Google Maps based on 597 reviews, reflecting a strong overall reputation among customers in Abu Dhabi. Google Maps reviewers consistently highlight the store's cleanliness and organization, the helpfulness and friendliness of the staff, and the breadth and beauty of the jewellery selection. One reviewer described the shop as "ordentlich und sauber" (neat and clean) and praised the "hilfsbereite und freundliche" (helpful and friendly) service from the staff. Another reviewer, Naima Seidel, called it "one of the best jewellery stores in Abu Dhabi," specifically noting the professionalism and friendliness of Mr. Mohamed, who was able to answer all her questions. The store owner actively responds to reviews, expressing gratitude for positive feedback and addressing concerns raised in negative reviews, which demonstrates engagement and accountability. While the vast majority of reviews are positive, a small number of customers have reported disappointing experiences, and the store has publicly responded to these complaints with apologies and offers to resolve issues, indicating a commitment to customer satisfaction even when problems arise.

Al Samer Jewellery in Abu Dhabi

The store is situated in the Madinat Zayed Shopping Centre, specifically within the Gold Center on Sultan Bin Zayed The First Street in Zone 1 of Abu Dhabi. Madinat Zayed Shopping Centre is a well-established retail destination in Abu Dhabi, and the Gold Center within it serves as a concentrated marketplace for gold and jewellery retailers, making it a natural location for a business of Al Samer Jewellery's scale and specialization. The Madinat Zayed area is a busy commercial district that attracts both local residents and tourists seeking gold jewellery at competitive prices. Al Samer Jewellery operates six days a week with extended evening hours, closing only briefly before reopening — a schedule designed to serve the late-shopping culture common in the UAE. Customers can reach the store by phone at +971 50 484 8825 or via WhatsApp at the same number for quick inquiries.

What Sets Al Samer Jewellery Apart

Several factors distinguish Al Samer Jewellery from other gold retailers in Abu Dhabi. The company's history spans over three decades, beginning in 1991 and expanding to four branches — three retail showrooms and one wholesale division. The wholesale division, established in 1995 and located in Dubai's largest wholesale jewellery market, imports high-quality silver jewellery from Italy, Thailand, Hong Kong, China, and Korea, giving the company a vertically integrated supply chain that supports both retail variety and competitive pricing. Al Samer Jewellery also buys gold from customers, providing a two-way service that few jewellery stores offer. The store has developed its own mobile application, available on both the Apple App Store and Google Play Store, which allows customers to browse products, track gold prices, and manage wishlists from their phones. The website features real-time gold price tracking, product filtering by category, and detailed specifications including purity and weight for every item — a level of transparency that builds trust with buyers, especially those purchasing gold bars and coins as investments.

Common Questions

What are Al Samer Jewellery's operating hours?

Al Samer Jewellery is open Saturday through Thursday from 09:30 AM to 10:30 PM, and on Fridays from 05:00 PM to 10:30 PM.

Does Al Samer Jewellery sell gold bars and gold coins?

Yes, Al Samer Jewellery offers gold bars and gold coins, including UAE-themed 24K coins, Swiss gold, and PAMP Swiss gold products. Real-time gold prices are displayed on their website for reference.

What gold purities does Al Samer Jewellery carry?

The store carries jewellery in 18K, 21K, and 24K gold purities, covering the most popular standards in the UAE market.

Does Al Samer Jewellery buy gold from customers?

Yes, according to their website, Al Samer Jewellery offers a gold-buying service alongside their retail sales.

How can I contact Al Samer Jewellery?

You can call +971 50 484 8825, send a WhatsApp message to the same number, or email info@samerjewellery.com. The store also has a contact form on its website.

Does Al Samer Jewellery have a mobile app?

Yes, the Al Samer Jewellery app is available on both the Apple App Store and Google Play Store for browsing products and tracking gold prices.

Where is Al Samer Jewellery located?

The store is located inside the Gold Center at Madinat Zayed Shopping Centre, on Sultan Bin Zayed The First Street, Zone 1, Abu Dhabi, UAE.

Whether you are shopping for a gold bangle, an engagement ring, or investment-grade gold coins, Al Samer Jewellery's decades of experience and extensive catalogue make it a noteworthy option in Abu Dhabi's jewellery market. Compare Al Samer Jewellery with other jewellery stores on Ilistify to find the right fit for your needs before making your purchase decision.