Prep & Co

Prep & Co brings a fresh, convenient approach to healthy eating across Dubai and the UAE, operating from its base in the Al Quoz Industrial Area. As a dedicated meal prep service, the company specializes in weekly and monthly subscription plans that eliminate the daily guesswork of cooking and calorie counting, making clean, balanced meals accessible to busy professionals, fitness enthusiasts, families, and anyone looking to simplify their nutrition without sacrificing taste. Every dish is crafted with zero preservatives, zero antibiotics, zero artificial sweeteners, zero hormones, and zero junk—a commitment that runs through the core of the brand and is regularly praised in customer feedback.

The service model is built around flexibility and personalization. Instead of locking customers into rigid menus, Prep & Co allows you to customize meals, swap dishes, pause deliveries for travel, and adjust portion sizes directly from the Prep & Co mobile app or website. Plans are crafted under the guidance of certified nutritionists, ensuring each meal supports specific health and fitness goals, whether that means weight management, muscle gain, or simply maintaining steady energy throughout the day. With contactless delivery included at no extra charge, the entire experience is designed to save time and reduce the mental load of meal planning.

Our Meal Plan Philosophy

At the heart of Prep & Co lies a simple belief: eating healthy shouldn’t feel like a chore. Founded in the UAE, the brand was built to remove the stress, confusion, and time commitment that often derail even the most well-intentioned wellness journeys. Instead of offering a one-size-fits-all diet, Prep & Co focuses on creating a sustainable framework where nutrition, taste, and convenience coexist seamlessly. The kitchen team refuses to take shortcuts. Every single meal that leaves the Belhasa Motors Compound facility in Al Quoz Industrial Area 3 must pass strict quality checks. The “zero junk” philosophy is not a marketing slogan—it is the operational standard. You will never find hidden fillers, artificial coloring agents, or chemically altered ingredients in a Prep & Co container. This obsession with purity extends to sourcing: proteins are carefully selected, vegetables arrive fresh, and sauces are made from scratch in small batches. The result is a menu that tastes vibrant and homemade, never like mass-produced diet food.

Beyond ingredient integrity, the philosophy embraces the idea that a meal plan should adapt to you—not the other way around. Life in Dubai is fast-paced and unpredictable. An effective nutrition solution must bend with sudden business trips, family holidays, shifting fitness targets, and evolving taste preferences. By weaving that adaptability into every subscription, Prep & Co positions itself as a long-term partner in health, helping customers stay consistent for months and even years. This long-term relationship focus is reflected in customer retention rates and the 239 reviews that have contributed to a 4.5-star rating on Google Maps, where longtime subscribers consistently highlight the balance of quality, value, and flexibility.

Comprehensive Meal Plan Services

The service menu at Prep & Co extends well beyond a generic food box. Five distinct meal plans form the foundation, each designed under qualified nutritional oversight to align with different metabolic needs and lifestyle choices. The Convenience Plan serves as the entry point for most subscribers. It is a perfectly balanced, ready-to-heat lineup that covers all food groups in the right proportions, making it ideal for professionals who want to eat well without thinking about macros. Customers can expect a wide rotation of internationally inspired dishes—from lean proteins paired with complex carbohydrates to colorful vegetable sides—ensuring variety never becomes a reason to quit.

For those seeking more targeted macronutrient ratios, the Low Carb Plan reduces carbohydrate content while boosting proteins and fibrous vegetables. This plan is engineered to promote satiety and stable blood sugar throughout the day, which busy executives and fitness-minded individuals find invaluable during long work hours or before evening training sessions. Moving further along the spectrum, the Keto Plan delivers meals with fewer than 50 grams of carbohydrates, emphasizing heart-healthy fats to support ketosis. Every keto dish is calculated to keep cravings at bay while supplying sustained mental and physical energy—a feature frequently mentioned by customers who have experimented with other providers and returned specifically for the taste and texture of Prep & Co’s high-fat recipes.

Plant-based eating receives equal attention. The Vegetarian Plan incorporates eggs and dairy alongside abundant vegetables, legumes, and whole grains, offering a robust protein profile without meat. It caters to those who want to reduce their environmental footprint while maintaining muscle recovery and daily vitality. The Vegan Plan removes all animal-derived ingredients entirely, challenging the kitchen team to craft complete proteins and satisfying textures from beans, lentils, nuts, seeds, and seasonal produce. Despite the restriction, the vegan menu avoids bland compromises, regularly featuring globally inspired creations like baked tofu in black pepper sauce or maple tahini kale and sweet potato salad. Each plan arrives with a detailed macro breakdown, and customers can view the full menu and nutritional data before customizing their box.

Why Choose Prep & Co

Choosing a meal prep partner in a competitive market like Dubai comes down to trust, consistency, and real-world performance. Prep & Co earns that trust through transparency. The ingredients list for every meal is accessible, and the “five zeros” promise—no preservatives, antibiotics, artificial sweeteners, hormones, or junk—is visibly upheld week after week. Customers who have cycled through multiple services often note that Prep & Co’s food actually tastes fresh, a seemingly basic requirement that too many competitors fail to deliver.

Operational reliability is another decisive factor. While the kitchen is based in Al Quoz, delivery spans Dubai areas and extends into Abu Dhabi. The logistics network is built for consistency, with contactless drop-offs timed to maintain cold-chain integrity. Subscribers can pause, re-activate, or schedule deliveries around travel without facing penalties, which eliminates the guilt-and-cancel cycle that plagues rigid subscription models. On the financial side, the value proposition is strong: the price includes nutritionist input, chef preparation, packaging, and delivery, removing three major cost centers—grocery shopping, food waste, and impulse dining out—from a household budget.

The brand’s digital infrastructure further separates it from less innovative services. Managing a subscription through the Prep & Co mobile app is fast and intuitive. Customers can select meals for the upcoming week, swap out dishes they are tired of, change portion sizes to accommodate appetite fluctuations, and update delivery instructions in seconds. Nutritionist consultations are available to help interpret goals, navigate the plan options, and ensure new subscribers feel supported from day one. This blend of human expertise and seamless technology creates an experience that busy parents, college students, and high-performing athletes alike can integrate into their routines without friction.

Flavors, Menus, and Culinary Craftsmanship

Behind every Prep & Co meal is a team of chefs who understand that healthy food fails if it does not excite the palate. The rotating menu pulls inspiration from Middle Eastern, Mediterranean, Asian, and classic comfort cuisines while staying firmly within the nutritional guardrails of each plan. Customer favorites include the Chicken Texas BBQ with Brown Rice—a smoky, protein-dense plate that satisfies barbecue cravings without refined sugars—and the Spinach Pasta, which uses thoughtfully sourced pasta and fresh greens to create a creamy, satisfying texture. Salads are treated as main events: the Fusili Caprese Salad balances fresh mozzarella, tomatoes, and herbs, while the Vegan Three Beans Salad provides a punch of fiber and plant protein in a tangy dressing.

Macronutrient balance never comes at the cost of flavor. Sauces are developed in-house, often using roasted vegetables, fresh herbs, citrus, and spices to build depth rather than relying on salt and sugar. The Maple Tahini Kale and Sweet Potato Salad exemplifies this philosophy, combining natural sweetness from sweet potatoes and a touch of maple with the nutty richness of tahini, creating a dish that feels indulgent while remaining entirely clean. Meanwhile, the Baked Tofu in Black Pepper Sauce demonstrates how plant-based proteins can be transformed into craveable centerpieces through proper marination and high-heat cooking techniques.

This culinary focus addresses one of the largest failure points in meal prep services: monotony. By rotating dishes frequently and allowing subscribers to swap items within their plan, Prep & Co maintains novelty. The menu interface shows full ingredient lists and macro counts, letting customers experiment with new flavors while staying accountable to their goals. Seasonal adjustments bring ingredients like pomegranate, roasted squash, or za’atar-crusted proteins into rotation, keeping the experience aligned with both the calendar and the local palate. Even comfort-food classics get a nutritional makeover, ensuring that a hectic Tuesday lunch still feels like a bright spot in the day rather than a bland obligation.

Location and Delivery Reach

Prep & Co operates from a central kitchen facility located at Belhasa Motors Compound Warehouse B2, Al Quoz Industrial Area 3 in Dubai. This location was chosen strategically to provide efficient access to major road networks, enabling seamless distribution across Dubai neighborhoods and into Abu Dhabi. Being based in Al Quoz also places the operation close to fresh-produce suppliers and logistics partners, reducing transit time from farm to kitchen and maintaining the cold chain that protects ingredient integrity.

Delivery is fully integrated into the subscription cost with no hidden surcharges for contactless drop-off. The company’s drivers follow designated routes that respect food safety protocols, ensuring meals arrive chilled and ready for refrigeration. Subscribers can view delivery windows through the app, and route optimization means that a change of address within the service area can be accommodated without disrupting the weekly schedule. For those who travel frequently, the pause feature prevents wasted boxes and gives full control over when deliveries resume. The expansive coverage, combined with the operational simplicity of app-based management, makes Prep & Co a practical solution for residents from Dubai Marina and Downtown to the suburbs of Abu Dhabi.

Customer Commitment and Support Hours

Prep & Co maintains a strong support backbone to match the quality of its food. The customer service team can be reached through multiple channels: a dedicated phone line at +971 800 7653, email at support@prepandco.com, and WhatsApp chat for quick inquiries. Support hours run from Monday to Sunday, 9:00 am to 6:00 pm Gulf Standard Time, covering the entire week to assist with plan selection, delivery modifications, and nutritional questions. The FAQ section on the website is extensive, covering topics from getting started and managing meal plans to payment, discounts, and how to align caloric intake with personal goals. For customers who need deeper guidance, a free nutrition consultation can be booked through Calendly, where certified nutritionists help interpret body composition goals, activity levels, and dietary restrictions to recommend the most effective plan and caloric tier.

The company’s responsiveness extends beyond formal support channels. Social media platforms on Instagram and Facebook serve as community hubs where the team shares menu previews, wellness tips, and user-generated content. This ongoing conversation helps new customers see the real-world results of long-term subscribers—busy mothers reclaiming energy, students fueling brainpower without unhealthy shortcuts, and fitness buffs hitting protein targets without spending hours meal prepping. With a community of over 10,000 members and a consistent flow of positive reviews, Prep & Co has built a reputation that rests not on advertising claims but on thousands of clean, delicious meals delivered every week across the UAE.