VMeals

VMeals is a Dubai-based meal prep service redefining how residents across the UAE experience healthy eating. Founded in 2020, the company has quickly grown into one of the most recognized names in the region’s wellness industry, earning a spotlight on Shark Tank Dubai for its innovative approach to customized nutrition. With a 4.7-star rating on Google Maps based on over 740 reviews, VMeals has built a loyal following by delivering chef-prepared, dietitian-designed meals that balance macro-calculated precision with global flavors.

Unlike generic food delivery services, VMeals focuses entirely on subscription-based meal plans designed around real lives and specific fitness goals. Whether clients are targeting weight loss, muscle gain, improved athletic performance, or simply a more convenient way to eat clean, the team of qualified nutritionists, dietitians, and master chefs creates daily menus that take the guesswork out of eating well. Meals are freshly cooked, never frozen, and delivered directly to doorsteps in biodegradable packaging that reflects the brand's commitment to sustainability.

Meal Plans and Nutritional Focus at VMeals

The core of VMeals' offering lies in its diverse range of meal plans, each carefully engineered by dieticians and prepared by specialized chefs. Plans start from AED81 per day for the Vegetarian Diet and scale up to AED111 per day for the Keto and Gluten & Dairy Free options. The service covers virtually every dietary preference and health objective, with nine distinct plans available as of 2025.

Classic Diet

Starting from AED94 per day, the Classic Diet transforms simple meals into something remarkable by blending wholesome global cuisine with balanced macronutrient profiles. It is designed for individuals who want nutritious, flavorful food without strict dietary restrictions, making it an ideal entry point for newcomers to meal prep services.

Low Carb High Protein Diet

Priced from AED103 per day, this plan is specifically crafted for fat loss and lean muscle preservation. Meals emphasize lean proteins, nutrient-dense vegetables, and smart carbohydrate timing to support body composition goals without sacrificing taste. Google Maps reviewers frequently reference this plan when discussing fitness transformations.

Indian Fusion Diet (Non-Vegetarian and Vegetarian)

VMeals pays homage to the region's rich culinary heritage with two Indian Fusion options. The non-vegetarian plan starts at AED98 per day, while the vegetarian version begins at AED88 per day. Both plans weave traditional Indian spices and cooking techniques into modern, health-conscious meals, satisfying the palates of those who crave familiar flavors without the excess calories and oils often found in restaurant food.

Keto Diet

Starting from AED111 per day, the ketogenic meal plan supports sustained fat-burning ketosis through high-fat, moderate-protein, and very-low-carb meals. VMeals’ chefs have designed this plan to curb cravings while delivering the rich, satisfying dishes keto followers often miss with DIY attempts.

Vegetarian Diet

For plant-based eaters seeking protein-rich, meat-free nutrition, the Vegetarian Diet starts at AED81 per day. It prioritizes legumes, dairy, eggs, and high-quality plant proteins to support fitness and wellness goals.

Gluten & Dairy Free Diet

Also starting at AED111 per day, this plan eliminates common allergens without compromising on variety or flavor. One reviewer, Daniela Pires, a health coach who requires dairy-free and gluten-free meals, specifically praised VMeals for accommodating her dietary restrictions while providing fresh, tasty food that helped her achieve her goals.

Custom Diet and Calorie Specific Diet

For individuals whose needs fall outside predefined templates, VMeals offers two highly personalized options. The Custom Diet, available at custom pricing, is built around a client's unique health profile, lifestyle, and taste preferences following a thorough consultation. The Calorie Specific Diet, also custom-priced, enables effortless macro tracking by delivering meals calibrated to precise daily calorie targets.

Customer Reviews and Reputation on Google Maps

VMeals holds a strong 4.7-star rating on Google Maps from over 740 reviews, a testament to consistent quality and customer satisfaction in the competitive Dubai meal prep market. Reviewers repeatedly highlight the freshness of ingredients, the accuracy of portion sizes, and the noticeable health improvements they experience after subscribing.

A Google Maps reviewer named Mitthi, who has been a subscriber for nearly a year, wrote: “Ich muss sagen, dass ich erstaunliche gesundheitliche Vorteile festgestellt habe und die Mahlzeiten alle meine täglichen Makronährstoffbedürfnisse abdecken.” (Translated: “I have noticed amazing health benefits and the meals cover all my daily macronutrient needs.”) The reviewer also emphasized that the food is not greasy but very clean and well-packaged.

Debjit Maji, a Local Guide with 14 reviews, shared: “Die Mahlzeiten sind stets frisch, lecker und wirklich gesund. Die Portionsgrößen sind perfekt abgestimmt, und die Vielfalt sorgt dafür, dass jeder Tag abwechslungsreich bleibt.” (Translated: “The meals are always fresh, delicious, and truly healthy. The portion sizes are perfectly balanced, and the variety keeps every day interesting.”)

Fitness-focused customers like Elaine Marie Fernandez credit VMeals directly for helping them reach specific body composition targets. She noted that while in a calorie deficit, the meals precisely met her macro requirements, allowing her to stay on track without meal-planning fatigue.

The recurring themes across reviews center on three pillars: nutritional precision that delivers measurable health outcomes, culinary quality that makes healthy eating enjoyable rather than a chore, and operational reliability—smooth ordering, daily fresh deliveries, and responsive customer support.

How VMeals Works: From Selection to Delivery

The VMeals process is streamlined into three steps designed for busy professionals, families, and fitness enthusiasts. First, clients choose a meal plan from the nine available options. Second, they customize the plan during a free consultation with a nutritionist who considers fitness goals, dietary restrictions, allergies, and taste preferences. Third, freshly cooked meals arrive daily at their doorstep, ready to heat and eat. This structure eliminates shopping, cooking, cleaning, and the mental load of calorie counting.

Free consultations are available both before starting a plan and throughout the subscription period, providing ongoing nutritional guidance that adapts as clients' goals evolve. The company also offers a “Buy Now, Pay Later” option with interest-free installments, lowering the financial barrier to entry for premium meal services.

VMeals' Location and UAE-Wide Delivery

VMeals is headquartered in Business Bay, Dubai, a central commercial district known for its high concentration of corporate offices and residential towers. From this base, the company coordinates daily deliveries across multiple emirates. According to the official website, delivery coverage extends to Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, and Al Ain, making it one of the more geographically accessible meal prep services in the country.

While the company operates on a delivery-first model without a public dine-in facility, the contact page lists operating hours for customer support as Sunday through Friday from 10:00 AM to 6:00 PM. Customers can reach the team via phone at +971 50 511 4515, email at info@vmeals.ae, or live chat on the website. A WhatsApp link is also prominently available for direct assistance.

The Shark Tank Dubai Recognition and Brand Philosophy

VMeals gained national attention after appearing on Shark Tank Dubai, where the judging panel recognized the brand’s potential to reshape the healthy eating landscape. The company’s pitch emphasized that it did not set out to create “health food” in the traditional, compromise-heavy sense. Instead, the founders built a service around the belief that thoughtful nutrition and bold, satisfying flavors belong together.

This philosophy permeates every aspect of the business. Meals are prepared by world-class chefs who prioritize fresh, natural ingredients and the right seasoning—not just nutritional compliance. The company's mission statement, publicly shared on its about page, is “to make each individual healthier by providing customized meal plans delivered to their doorsteps.” Supporting this mission are core values centered on nutrition-rich freshness, convenience, and environmental responsibility through biodegradable packaging.

Leadership comes from CEO Araj Hassan, described on the company's website as one of the youngest tech food and beverage entrepreneurs in the UAE. His passion for sustainable, healthy eating and his entrepreneurial mindset have driven VMeals' rapid growth since its launch in 2020. In just two years, the company served over one million meals, and as of 2025, it continues to expand its menu, delivery network, and franchise opportunities.

Common Questions About VMeals

What meal plans does VMeals offer for weight loss?

VMeals offers several plans supporting weight loss goals, including the Low Carb High Protein Diet, Keto Diet, Calorie Specific Diet, and Custom Diet. Each is designed with a calorie deficit or metabolic strategy in mind. A free consultation with a nutritionist helps determine the right plan for an individual's body and objectives.

Does VMeals deliver outside Dubai?

Yes. In addition to Dubai, VMeals delivers meal plans to Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, and Al Ain. Delivery details for each emirate are available on the company website under the “Delivery Details” section.

Are VMeals containers environmentally friendly?

VMeals explicitly states on its website that it uses biodegradable packaging. This commitment to sustainability means customers can enjoy daily meal deliveries while minimizing their environmental footprint.

Can I customize a meal plan for my dietary restrictions?

Absolutely. VMeals offers a Custom Diet plan where nutritionists design meals around specific allergies, intolerances, and lifestyle choices. The Gluten & Dairy Free Diet plan is also available for those with defined restrictions. During the free consultation, all dietary needs are documented and incorporated into the meal design.

How do I contact VMeals for a consultation?

Free consultations can be booked through the website’s contact form, by calling +971 50 511 4515, by emailing info@vmeals.ae, or via the WhatsApp link available on the site. Customer support operates Sunday through Friday, 10:00 AM to 6:00 PM.

What payment options does VMeals accept?

VMeals accepts various payment methods, including credit cards as indicated on the website footer. Additionally, a “Buy Now, Pay Later” option allows customers to start their fitness journey with interest-free installments, making long-term subscriptions more manageable.

Does VMeals offer a trial period or short-term plans?

Meal plans are designed as ongoing subscriptions starting from daily rates. While a formal trial period isn't specified on the website, the free consultation helps align expectations before committing. Contact VMeals directly to inquire about flexible start options or short-term commitments.

Choosing a meal prep service in Dubai means comparing variety, nutritional expertise, delivery reach, and real customer experiences. VMeals’ combination of Shark Tank recognition, strong Google Maps reviews, nine diverse meal plans, UAE-wide delivery, and sustainability focus makes it a compelling option for anyone seeking convenient, health-driven daily meals. Explore their plans, read verified customer feedback, and use the free consultation to find the best fit for your wellness journey.