BRANDS

Located inside Dalma Mall in Abu Dhabi's ICAD I industrial zone, BRANDS is a men's fashion retailer that brings premium formal and casual clothing to the emirate. The store is part of a retail group that operates more than 30 outlets across the UAE, Saudi Arabia, and Qatar. It specializes in suits, jackets, trousers, shirts, shoes, and accessories for the modern gentleman. With a 4.2-star rating from 239 Google Maps reviews, the Dalma Mall branch of BRANDS has built a reputation for customer-oriented service and bundled offers that balance quality with value. Whether a customer needs a single tailored jacket or a complete wardrobe refresh, the store's in-house tailors and virtual try-on tool aim to make the process confident and convenient.

BRANDS' presence in Dalma Mall places it within one of Abu Dhabi's growing retail centers. The industrial city location means the store serves both local residents and professionals working in the surrounding ICAD area. Attributes listed on Google Maps confirm that the store offers in-store shopping, in-store pickup, and delivery service—three flexible ways for customers to get access to their clothing. The store operates from 10:00 AM to 10:00 PM, making it accessible for post-work visits on weekdays. A direct phone line (+971 2 550 7551) connects shoppers to the Dalma Mall team for inquiries or appointments.

What BRANDS Offers: Suits, Casualwear, and Accessories Under One Roof

The product range at BRANDS is organized across six house labels, each targeting a different aspect of a man's wardrobe. This multi-brand strategy means one store visit can cover formal office wear, weekend casual looks, and event-specific dressing. The lineup includes internationally influenced designs curated for regional tastes.

Formal Wear and Suiting

DKS defines the top tier of BRANDS' formal offering with exquisite tailored suits and formalwear designed for executives and high-end professionals. Jack Morgan provides smart, structured pieces for young professionals entering the workforce or building a polished wardrobe. Mosaique offers flexible, trend-conscious fashion for men who want their office clothing to transition easily to after-hours settings. Together these labels cover slim-fit suits, tailored-fit suits, tuxedos, formal jackets, and formal pants.

Casual and Lifestyle Collections

Francisco Tolli brings relaxed silhouettes with a refined edge—think everyday shirts, chinos, and pullovers that balance comfort with the polished look expected in the UAE. Alberto Paolucci and Binnino open the door to affordable luxury by blending elegant basics with practical pieces. Within the casual assortment, customers find casual shirts, T-shirts, jeans, joggers, shorts, shackets, and casual jackets.

Shoes and Accessories

BRANDS completes outfits with formal and casual footwear including moccasins and casual shoes. The accessories wall covers belts, wallets, socks, cufflinks, suspenders, and pocket squares—small details that refine a look without requiring a separate shopping trip. Bundle offers on ties (2 for 55 AED) and shirts (3 for 95 AED) appear frequently enough that reviewers mention them as a draw.

Customer Reviews: Service, Value, and Tailoring Feedback

The 4.2-star Google Maps rating from 239 reviews reflects a store where service interactions strongly shape the experience. Many reviewers mention specific staff members by name, suggesting that personal relationships between the team and repeat customers are common. One reviewer describes the seller, Mr. Ahmad, as extremely polite and professional during a multi-item trouser purchase, adding that the area manager, Mr. Yousef, was present and comprehensive in his attention. Another reviewer, a Local Guide with over 120 reviews, gave five stars specifically for the team's service and customer-centric approach, singling out an employee named Hayath for praise. The recurring theme across positive reviews is that the staff takes time to guide customers through selections, making the shopping process feel attentive rather than transactional.

However, not all experiences are flawless. One detailed three-star review describes frustration with the tailoring timeline. The customer ordered a suit that needed minor alterations on a Monday and was told the tailor was too busy to complete it before Friday. For a business that promotes free minor alterations and in-house tailors at all stores, this feedback signals that demand can occasionally outpace capacity. The review serves as useful context for shoppers with time-sensitive needs—calling ahead to confirm alteration turnaround is advisable.

Location, Store Experience, and Additional Services

BRANDS' Dalma Mall store can be reached at Street #19, ICAD City 1 in Abu Dhabi's Industrial City. The mall setting provides air-conditioned shopping, ample parking, and proximity to other retail and dining options. For customers who prefer to browse before visiting, the brand's website offers a virtual try-on tool: shoppers can preview how styles fit their body shape and color preferences online, helping narrow down choices before making the trip.

In-House Tailoring and Alterations

One of BRANDS' core service promises is free minor alterations on purchases, with tailors available at every store location. This is a meaningful benefit in the menswear space where off-the-rack fits almost always need adjustments. The tailoring service covers typical tweaks like hem adjustments and waist take-ins, though the exact scope of what qualifies as "minor" would need to be confirmed with the store.

Payment Flexibility

The brand promotes a "buy now, pay later" option with four interest-free installments, which can make larger purchases like a full suit wardrobe more manageable. This is particularly relevant for the bundled offers—the Magic 5 Summer Edition (5 suits for 955 AED) or the 3-suit bundle (also 955 AED) represent a significant value, and spreading the payment over installments aligns with the store's accessible-luxury positioning.

Common Questions About BRANDS Dalma Mall

What are BRANDS' hours at the Dalma Mall location?

The store operates from 10:00 AM to 10:00 PM, according to the latest Google Maps update.

Does BRANDS offer alterations on suits purchased at the store?

Yes, BRANDS provides free minor alterations with in-house tailors available at all store locations, including Dalma Mall.

What bundle deals are currently available at BRANDS?

Bundle offers can vary. As of the most recent information, deals included 5 suits for 955 AED, 3 suits for 955 AED, 3 shirts for 95 AED, and 2 ties for 55 AED. Contact the Dalma Mall store or check the website for current availability.

Can I browse BRANDS' products before visiting the store?

Yes, the brand's website features a virtual try-on tool that allows you to preview how different styles and colors fit your body shape. You can also browse the full catalog online at brandsco.com.

Does BRANDS offer delivery from the Dalma Mall store?

Yes, Google Maps indicates that delivery service is available from this location. In-store shopping and in-store pickup are also offered.

What payment options does BRANDS accept?

BRANDS promotes a "buy now, pay later" option with four interest-free installments. For other accepted payment methods, contact the store directly.

Where exactly in Dalma Mall is BRANDS located?

The store is located at Street #19, ICAD City 1, inside Dalma Mall in Abu Dhabi's Industrial City area. The mall provides ample parking and is accessible by public transport according to Google Maps attributes.

Whether you're building a professional wardrobe, preparing for a special event, or refreshing your casual look, BRANDS at Dalma Mall offers a range of formal and casual menswear from six distinct labels. Before making a final decision, compare business profiles on Ilistify to review details, ratings, and contact information for men's clothing stores across Abu Dhabi.