Al Sultan Sweets

Sultan Sweets, also operating under the brand Al Sultan Sweets, stands as a true institution within the gourmet landscape of the United Arab Emirates. Located on Al Muroor Street in the Saeed Bin Darwish Building, near Chocolala, this celebrated pastry shop is far more than a mere confectionery; it is a destination where heritage, artistry, and flavor converge to create unforgettable experiences. Since its founding in Dubai in 1997, the company has grown from a passionate family endeavor into a powerhouse of Arabic and oriental sweets, operating nine branches across the UAE and exporting its delicacies to over forty countries worldwide. The Abu Dhabi location embodies this legacy, serving as a vibrant hub for those seeking the pinnacle of authentic Middle Eastern desserts, crafted with an unwavering commitment to quality, hygiene, and innovation.

Step inside the Al Muroor Street premises, and you are immediately immersed in a world where tradition meets modern sophistication. The air is rich with the intoxicating aromas of ghee, rose water, and freshly baked pastry, while elegant displays showcase a breathtaking array of confections. From towering trays of glistening baklava, studded with emerald pistachios, to the theatrical preparation of hot, molten kunafa cheese pull, every corner of the shop tells a story. The business is renowned for its pioneering spirit, having been the first in the region to introduce sugar-free diet sweets in 1998 and natural health products made from 100% organic materials, using sweeteners like natural honey. This ethos of blending indulgent taste with health-conscious options has cemented Sultan Sweets' reputation as a forward-thinking leader in the patisserie industry.

An Unrivaled Selection of Pastries and Sweets

The selection at Sultan Sweets is astonishing in both its depth and breadth, catering to every occasion and craving. Whether you are assembling a stunning gift box for a special celebration, ordering a centerpiece dessert for a family gathering, or simply seeking a personal afternoon indulgence, the sheer variety ensures you will find the perfect treat. The master pastry chefs meticulously prepare each item using premium, organic ingredients — vegetable margarine, premium almonds, creamy cashews, and high-grade pistachios sourced from passionate farmers who adhere to the highest standards. This dedication to ingredient quality is evident in every single bite, delivering a distinct freshness and authentic flavor that mass-produced sweets simply cannot replicate.

Kunafa Creations

The kunafa is, without question, a principal reason behind the shop's legendary status among locals and tourists alike. Sultan Sweets offers multiple variations meticulously prepared to order, guaranteeing a flawless contrast between a crisp exterior and a luscious, melted interior. The Kunafa Krispy delivers a deeply satisfying shatter with every spoonful, while the Kunafa Mksrat is generously loaded with a lavish mixture of nuts, adding a rich, earthy dimension. The classic Kunafa Soft remains a bestseller, revered for its pillowy texture and a seductive, gooey cheese center that stretches dramatically. Each version is expertly balanced, never cloyingly sweet, allowing the delicate flavors of the toasted semolina or kataifi pastry to shine through.

Baklava Assortments

Al Sultan Sweets offers a masterful range of baklava that doubles as edible art. Available in elegant boxes perfect for gifting, the collections span Mixed Baklava, Premium Assorted Baklawa, and themed specialties like the Velvet Mixed Baklawa or the visually striking Red Balloria with Pistachio. For those who are health-conscious but unwilling to compromise, the Mixed Baklawa Diet variety stands as a testament to the company's innovative spirit, having pioneered sugar-free treats since the late 1990s. Additional noteworthy selections include Cashew Fingers and the intricate Osh Al Bolbol, each layered with precision to achieve a delicate crunch and a nuanced sweetness that lingers beautifully on the palate.

Maamoul, Halawa, and Other Classics

Moving beyond baklava, the shop excels in a comprehensive range of traditional staples that represent the soul of Arabic hospitality. The maamoul selection features shortbread-like cookies filled with Date (Ajwa), Pistachio, and Mixed Nuts, each molded into intricate patterns and dusted with powdered sugar. The fresh cream-based counter is equally compelling, featuring Halawa with Cheese, a delightful fusion of sweet cheese and semolina, alongside Warbat and Ghuraiba — flaky pastries filled with velvety cream. These classic confections, including the honey-soaked Harisa with almonds or pistachios, provide a nostalgic taste of regional culinary heritage, faithfully recreated with premium ingredients.

Comprehensive Services Designed for Convenience

Sultan Sweets on Al Muroor Street understands that modern lifestyles demand flexibility without compromising on quality. The branch is designed to accommodate a diverse range of customer needs, ensuring that enjoying world-class oriental sweets is always a seamless experience. The infrastructure of the shop supports a brisk turnover of customers while maintaining a warm, personalized approach to service that reflects traditional Emirati and Levantine hospitality.

The multi-faceted service options include in-store shopping, where customers can browse the beautifully arranged counters and select items with the guidance of knowledgeable staff. For those who need efficiency, the store pickup option allows orders to be placed in advance via phone at +97124442300 or through the website, ensuring that your selection is freshly prepared and ready at your convenience. Additionally, a robust delivery service brings the delights of Sultan Sweets directly to your doorstep across Abu Dhabi, perfect for corporate events, family gatherings, or quiet evenings at home. The availability of specially designed, protective gift boxes for long-distance travel further underscores their commitment to ensuring their sweets reach loved ones in pristine condition, no matter the destination.

What Our Patrons Are Saying

The voice of the customer provides the most compelling evidence of the shop's stature. Sultan Sweets holds a strong 4.4-star rating on Google Maps based on over 1,600 reviews, a remarkable achievement that signals widespread and consistent approval. This high volume of feedback speaks directly to its popularity as a premier dessert destination in Abu Dhabi, where a discerning clientele demands both quality and authenticity.

Recurring themes in customer feedback emphasize the freshness and premium quality of the products. Patrons frequently highlight the exceptional taste of specific items, with the kunafa often mentioned as a must-try dish that surpasses expectations. Another reviewer noted that