ETHER

ETHER reimagines the modern shopping experience in the heart of Abu Dhabi's Yas Mall. Positioned on the first floor of the Fashion area, this trail-blazing destination unites over 120 local and international brands under one roof. The concept is built around community, creativity, and discovery, blending fashion, beauty, accessories, home décor, art, and lifestyle into a single, visually stimulating space. ETHER is not a traditional department store — it is a curated lifestyle hub where innovative labels and artisan brands come to life, offering shoppers a journey through originality and design.

The store's own mission statement, “It's your space, own it,” captures its philosophy perfectly. By incubating homegrown talent alongside established names, ETHER provides a platform for bold and aspirational businesses. For visitors, this translates into an ever-evolving assortment of clothing, footwear, jewelry, fragrances, and home goods that cannot be found under one roof anywhere else in the region. The atmosphere is modern and vibrant, with a layout designed to encourage exploration and interaction with the products and the stories behind them.

Fashion and Accessories at ETHER

The unisex clothing and fashion selection at ETHER spans a wide range of styles, from contemporary streetwear and luxury pret to modest fashion and activewear. Shoppers can browse brands including FROUSENA, NOMU FASHION, AORA ATHLETICS, and TANGERINE BY SUZAN for women, alongside men's and gender-neutral labels like COMMON KIN and WXY. The store also carries dedicated children's lines such as MALABAR BABY and KATEE'S KIDS, making it a genuine family shopping destination.

Accessories form a significant part of the ETHER offering. Bags from BOGG BAGS and handcrafted jewelry from JUDE BENHALIM, ALIEL, and LYNOR JEWELRY sit alongside footwear from ELI SHOES, DE SIENA SHOES, and ROBERTO FESTA MILANO. Statement watches, hats from WINGS CAPS, and waterproof jewelry round out a collection designed to complete any look.

Beauty, Fragrance, and Home at ETHER

Beauty enthusiasts will find a dedicated corner of the store filled with niche skincare, makeup, and wellness products. GLOWTERRA CLEAN BEAUTY, AMINA’S NATURAL SKINCARE, and MAD BEAUTY represent the clean-beauty movement, while THE PERFUME BAR, TEEB PERFUMERY, ALCHIMIE FRAGRANCES, and MQ PERFUMES cater to those seeking a signature scent. Grooming and self-care extend to brands like GLAMORA COUTURE and PRETTY GLOW BOX, offering curated beauty edits.

Beyond personal style, ETHER integrates interior and lifestyle brands that transform a shopping trip into a full sensory experience. MERVEILLE INTERIORS, SALT & CLAY LIVING, CURATE HOME, and CANDIDE supply luxury home décor, while the art category introduces contemporary works from emerging artists. The inclusion of NFT art and lifestyle experiences — from wellness activations to creative pop-ups — underscores ETHER's commitment to being more than just a store.

The Customer Experience at ETHER

Google Maps reviews consistently highlight the exceptional service provided by the ETHER team, which holds a 4.2-star rating across 77 reviews. Customers frequently mention the personal attention they receive from the store's style consultants. One reviewer, Kyla Nerva, noted the “beautiful selection of local and international brands” and praised the “competent advice from the Filipino style consultant, Ms. Aerolle.” Lesley Sternberg, a Local Guide, described Aerolle, Janine, and Sarah Lele as “simply the best,” emphasizing how they helped find “great things in my favorite store Ether.”

Another recurring theme is the willingness of the staff to go the extra mile. Sarah S. shared that Selim brought her size specifically to the store, while Mona ElNour provided “fantastic” assistance in the fitting room. These interactions highlight the brand’s emphasis on personalized styling and a welcoming, community-focused atmosphere. The store is described as having a clean, well-organized layout that makes browsing easy despite the extensive brand roster.

Location and Accessibility in Yas Mall

ETHER occupies unit L1083 on the first floor of Yas Mall, specifically within the Fashion area. Yas Mall is Abu Dhabi’s largest shopping destination, located on Yas Island — a leisure and entertainment hub that is also home to Ferrari World, Warner Bros. World, and Yas Marina Circuit. The store's position inside the mall provides direct access from multiple car parks, and the mall itself is well served by public transport, taxi, and ride-hailing services.

The store is open daily from 10:00 AM to midnight, giving shoppers plenty of flexibility to visit during the cooler morning hours or after dinner. Contact is available by phone at +971 800 38437 or via the website’s live chat and contact form for tenancy inquiries, brand information, or general questions. On-site services include in-store shopping, and the spacious layout is wheelchair accessible.

Frequently Asked Questions

What are ETHER's opening hours?

ETHER is open seven days a week from 10:00 AM to midnight, making it convenient for both daytime shoppers and evening visitors at Yas Mall.

Where exactly is ETHER located inside Yas Mall?

ETHER is on the first floor, in the Fashion area of Yas Mall, at unit L1083. The store is easily accessible from the mall’s main entrances and parking areas.

Which brands can I find at ETHER?

ETHER hosts over 120 brands spanning fashion, beauty, accessories, home décor, art, and food. Notable names include FROUSENA, JUDE BENHALIM, GLOWTERRA CLEAN BEAUTY, THE PERFUME BAR, and many independent labels. Visit the “Brands” section on the official website for a complete and updated list.

Does ETHER sell men's, women's, and children's clothing?

Yes, ETHER is a unisex clothing store that carries collections for men, women, and children. The lineup includes streetwear, formal wear, activewear, modest fashion, and accessories for all genders and age groups.

How can I contact the ETHER team?

You can reach ETHER by phone at +971 800 38437, by email at contact@etherbycs.com, or through the live chat and contact form on the official website, etherbycs.com.

Can I book a retail space at ETHER for my own brand?

Yes, ETHER actively partners with artisans and local and international brands. The onboarding process is managed through their website, where you can register, upload documents, choose your space, and define your tenancy dates. The store offers zero capital expenditure costs, full logistics support, and assistance with licenses and permits.

Does ETHER offer parking facilities?

Parking is available through Yas Mall’s extensive multi-level car parks. The mall provides designated parking areas that give direct access to the Fashion area and the first-floor retail level where ETHER is located.

Is ETHER accessible for wheelchair users?

Yes, the store is situated on a single level within a fully accessible mall environment. Wide aisles and no-step entry ensure comfortable access for wheelchair users and families with strollers.