Feed For Thought

Feed For Thought is a pioneering Australian pet food company based in Acton, ACT, that is changing the way dog owners think about canine nutrition. Specializing in insect protein dog food, the business offers a sustainable, hypoallergenic, and nutritionally complete diet designed specifically for dogs with sensitive stomachs and allergies. Founded by Alison, a veteran and polar expedition leader, Feed For Thought was born from a desire to nourish dogs without placing undue burden on the planet. The company's novel approach provides a single, pure protein source that is so new to a dog's immune system it simply doesn't trigger reactions, offering a lifeline to pets who have tried everything else without success.

The brand's commitment to quality and sustainability is evident in every bag. Using black soldier fly larvae as the primary protein, Feed For Thought creates a vet-formulated kibble that is not only gentle on digestion but also has a fraction of the environmental footprint of traditional meat-based dog foods. The product is made in small batches locally, ensuring accountability and freshness with every order. For dog owners in Canberra and across Australia, Feed For Thought represents a values-aligned choice—a way to feed their pets well while also protecting the world they play in.

Our Mission and Values

The driving force behind Feed For Thought is a deeply held belief that the wellbeing of our dogs and the health of our planet are inextricably linked. Founded by Alison, whose unique background as a veteran and polar expedition leader gave her a firsthand view of environmental fragility, the company was built to challenge the status quo of the pet food industry. After leading over 150 tours to the polar regions and witnessing the impacts of climate change, Alison returned home to Canberra determined to create a product that would allow dog lovers to nourish their companions without contributing to the immense ecological strain of traditional livestock farming.

At its core, Feed For Thought is about integrity. The company refuses to compromise on ingredient sourcing, manufacturing ethics, or nutritional completeness. Every decision reflects a commitment to transparency, from the small-batch production in Australia to the open communication channels Alison maintains with customers. This isn't just a business; it's a community built around shared values of loyalty, service, and purpose—principles drawn directly from Alison's military background and deep respect for the Defence community. By choosing Feed For Thought, customers align their purchasing power with a vision of a food system that serves both their beloved dogs and the world they explore.

Services at Feed For Thought

Feed For Thought provides a comprehensive, customer-focused experience that extends far beyond simply selling a bag of kibble. The company's primary service is delivering Australia's purest novel protein diet directly to doorsteps, ensuring that even dogs with the most complex dietary sensitivities can enjoy mealtime without discomfort. However, the brand's dedication to service runs much deeper, offering personalized guidance for pet parents navigating the often-confusing world of canine allergies and elimination diets.

The cornerstone of the service model is accessibility and risk-free trialling. Understanding the frustration of buying a full bag of food only to have a picky dog refuse it, Feed For Thought offers a 30g Sample Pack, allowing dogs to taste the insect protein kibble before committing to a larger purchase. This low-barrier entry point embodies the company's confidence in its product and empathy for canine fussiness. Furthermore, the brand backs every purchase with a love-it-or-your-money-back guarantee, removing any anxiety from the decision to switch foods. For multi-dog households or repeat customers, the Best Sellers Bundle provides a convenient and cost-effective way to maintain a steady supply while reducing per-meal expenses. Alison herself is reachable through multiple channels, ready to provide advice on transitioning diets, subscription management, and tailoring feeding guides to individual dog needs.

Product Range

Feed For Thought has curated a focused line of products that prioritize purity, taste, and digestive health. The core offering revolves around insect protein, a novel alternative that virtually eliminates the risk of adverse food reactions common with traditional proteins like chicken, beef, or lamb.

• Insect Protein Dog Food: Novel Protein Diet — The flagship product, this dry kibble is made entirely from sustainable black soldier fly protein. It is complete and balanced, suitable for all life stages, and especially beneficial for dogs suffering from chronic itching, gut issues, or persistent allergies. The formula includes prebiotics to further support gastrointestinal health.
• Feed For Thought Best Sellers Bundle — A convenient package that allows new and returning customers to stock up on the core food while saving on individual purchases. It's designed for multi-dog households or those who want to ensure a steady supply.
• 30g Sample Pack — An accessible entry point for hesitant pet parents who want to test their dog's palate and tolerance before committing to a full-sized bag. This low-risk trial reflects the company's confidence in its product and its understanding of canine pickiness.
• Air-Dried Whole Insect Protein Rewards — A complementary treat line that stays true to the brand's single-protein philosophy, providing a pure, crunchy reward that reinforces the novel protein diet without introducing common allergens.

Customer Experiences and Community Impact

The true measure of Feed For Thought's impact is evident in the stories shared by its customers and the consistent five-star praise the business receives. Feedback from verified buyers paints a vivid picture of a product that transforms lives. One reviewer, Lauren Sanders, describes her typically picky Labrador, Lily, being so enthusiastic about the food that it doubles as a high-value training treat. Another customer, Noah Papadopoulo, calls it