Jaisli-Beck AG

When you step into Jaisli-Beck on Graben in the heart of Aarau, you’re not just visiting a bakery — you’re becoming part of a family tradition that spans over 60 years. Since 1961, the Jaisli family has been crafting breads, pastries, and confections with a philosophy summed up in their motto, “Bäcker mit Herz” — bakers with heart. The Graben location is one of several Jaisli-Beck branches serving the greater Aarau region, offering a swift yet welcoming spot for morning coffee, a light lunch, or an afternoon treat. The team focuses on personal service, quality ingredients, and creative products that surprise and delight.

Under the leadership of Marc Jaisli, the third generation has infused the business with fresh energy, innovative ideas, and a strong commitment to regional partnerships. The Graben bakery is designed for convenience — whether you’re dining in at a bistro table, grabbing a sandwich to go, or ordering delivery. Regulars appreciate the consistent quality of bread, the ever-changing seasonal specials, and the friendly staff who take time to make every visit pleasant.

Our Daily Selection of Fresh Baked Goods

The aroma of freshly baked bread greets you the moment you walk through the door. Each morning, the ovens produce a wide range of classic Swiss bread varieties, including crusty farmhouse loaves, soft milk breads, and nutty whole grain options. The selection changes with the seasons, but you can always count on daily staples like Zopf, Bürli, and crusty baguettes.

Sweet pastries and confections fill the display cases with color and texture. Buttery croissants, fruit-filled Wäheli, flaky Nussgipfel, and delicate sponge cakes are prepared with recipes honed by three generations. Seasonal specials, such as the popular rhubarb and strawberry Wäheli in spring or Christmas cookies in winter, keep customers coming back to see what’s new. Many items, like the “Marienkäfer-Spitzbuebe” cookies, also feature creative decorations that appeal to children and the young at heart.

Signature Specialties & Weekly Highlights

One thing that sets Jaisli-Beck apart is the “Wochenhit” weekly promotion. These limited-time specials offer something unique — often with an irresistible “buy 3, get 1 free” bonus. Recent hits have included fruit-topped mini tarts, decorated ladybug cookies, and savory filled pastries. Following Jaisli-Beck on social media keeps you in the loop on these ever-changing deals, but the in-store displays make it easy to spot the latest treats as well.

Light Meals, Snacks & Coffee

Jaisli-Beck is much more than a traditional bakery. The Graben location serves as a beloved spot for a quick, satisfying meal. The lunch menu features warm quiches, fresh salads, and generously filled sandwiches made to order. Reviewers often praise the quality of the ingredients and the reasonable prices — typically in the 1–20 CHF range per person — making it an accessible everyday luxury in Aarau.

Barista-made espresso, creamy cappuccino, and rich hot chocolate complement any order. The coffee here earns high marks from guests, who frequently mention it alongside desserts like the rose-shaped chocolate torte. For those in a hurry, the efficient service ensures you’re in and out quickly, while those who prefer to linger can sit at a table outside under the trees and watch the city pass by.

Serving the Aarau Community and Beyond

Jaisli-Beck has deep roots in Aargau. The family-run company operates multiple locations — including Keiserpark Buchs, City-Märt in Aarau, and the Graben branch — as well as a central production and office facility. This local footprint means the bakery is closely connected to the neighborhoods it serves. The team partners with regional suppliers whenever possible, reinforcing a farm-to-table quality that local customers value.

The company actively supports neighborhood networks and celebrates community events, such as the “Tag der Nachbarschaft” (Neighborhood Day), when they surprise nearby business neighbors with small handmade gifts. This community-oriented mindset fosters a welcoming atmosphere that extends from the shop counter right out onto the streets of Aarau.

Tradition, Innovation & the Spirit of a Family Bakery

What makes Jaisli-Beck special is the way the family blends tradition with contemporary flair. Beat and Heidi Jaisli passed down time-honored baking techniques, while their children Marc and Sandra have introduced modern business structures, product designs, and digital outreach. Marc’s social media presence, where he shares stories directly from the bakery, has built a loyal following and made the brand feel accessible and genuine.

This balance means you can buy a perfectly executed classic Swiss braided loaf and then discover a surprising new creation — perhaps a pastry with unusual flavor pairings or a whimsical holiday figure — all in the same visit. The bakery thrives on exceeding expectations while never straying from the quality that defined its first loaf over six decades ago.

Visit Us at Graben 18, Aarau

The Jaisli-Beck Graben branch is conveniently located at Graben 18, 5000 Aarau, close to public transportation stops and easy to reach on foot or by bike. For drivers, there are parking options nearby, and the shop’s central location makes it a natural stop during a stroll through the city center.

Opening hours are Monday from 07:00 to 18:30, Wednesday to Friday from 07:00 to 17:00, and weekends currently remain closed. It is always a good idea to call ahead or check the website for holiday hours or seasonal changes. You can reach the bakery by phone at +41 62 836 10 35 or through the contact form on the official website for larger orders and inquiries. Whether you need a quick breakfast pastry, a lunchtime quiche, or a beautifully crafted cake for a celebration, the team at Jaisli-Beck, Graben is ready to welcome you with heart.