Bijou les Boutiques

Situated in the heart of Aarau's old town, Bijou les Boutiques is a distinctive fashion boutique that has cultivated a loyal following among style-conscious shoppers. The store at Laurenzentorgasse 16 offers a thoughtfully curated selection of women's and men's fashion, accessories, shoes, and living items, blending classic pieces with contemporary trends. The light-filled shop floor is designed to feel both welcoming and inspiring, with attention paid to every detail from the window displays to the fitting rooms. Customers frequently remark on the beautifully decorated interior and the inviting atmosphere that makes browsing the collections a genuine pleasure.

Bijou les Boutiques is operated by Gygax Retail AG, a Swiss family business with deep roots in the textile and fashion industry. The boutique is part of a network of 18 locations across Switzerland, yet each store maintains its own distinct personality. The Aarau branch benefits from the expertise of a long-serving team whose product knowledge and personal relationships with clients create an experience that goes far beyond a simple transaction. The brand's philosophy centers on offering high-quality garments that can be worn for years, mixed and matched across seasons.

Women's Fashion at Bijou les Boutiques Aarau

The women's department is the heart of the boutique, showcasing a comprehensive range of clothing, shoes, and accessories. Shoppers can explore blouses, tunics, dresses, skirts, jeans, trousers, jackets, coats, knitwear, and sweatshirts from a rotating selection of European brands. The assortment includes everything from casual everyday pieces to elegant separates suitable for work or evening occasions. Recent highlights include the upcycled silk collection by COFUR, featuring one-of-a-kind blouses, jackets, and kimonos crafted from reclaimed fabrics.

Shoes and Accessories

The footwear selection is a particular draw, with one Google Maps reviewer making a special trip to Aarau specifically for the AS98 boots and shoes. Alongside boots, the boutique carries sneakers, sandals, clogs, and elegant heels. Accessories complete the look: delicate jewelry by CORAZÓN, including necklaces, bracelets, rings, and the popular summer foot chains, as well as scarves, bags, and belts.

Men's Fashion & Living Collection

The men's section offers a streamlined yet carefully edited wardrobe of shirts, blazers, jackets, pullovers, jeans, trousers, shorts, and shoes. The selection emphasizes versatile, well-made pieces that transition easily from casual to smart-casual settings. Men's accessories, including belts, caps, and bracelets, provide thoughtful finishing touches.

Beyond clothing, Bijou les Boutiques Aarau dedicates space to a Living collection that brings the boutique's aesthetic into the home. Shoppers can discover decorative objects, candles, kitchen utensils, storage solutions, textiles, and even small furniture pieces. This extension reflects the brand's holistic approach to lifestyle and provides an additional reason for locals to visit regularly.

Customer Reviews & Ratings

Bijou les Boutiques holds a 4.7-star rating on Google Maps based on 30 reviews, reflecting consistently positive customer experiences. The feedback highlights three themes that appear again and again in customer comments: the quality of the clothing, the warmth of the service, and the beauty of the store environment. One reviewer, Janine Weber, described it as an "incredibly great clothing store" with beautiful décor, high-quality clothing, and always courteous and friendly advice, also noting the fantastic jewelry selection. Long-time customer Susanne Koch Mieg shared that she has been a client for many years, emphasizing that every piece of clothing remains in excellent condition for years and that advisor Marijana in Aarau provides exceptionally warm and competent consultations. Another reviewer, Gabriela Kaiser, praised the large selection and singled out the first-class AS98 shoes and boots, stating she gladly makes the trip to Aarau just to shop here.

Bijou les Boutiques in Aarau's Old Town

The boutique occupies a charming storefront on Laurenzentorgasse 16 in the historic center of Aarau, the capital of the canton of Aargau. This pedestrian-friendly street is known for its mix of independent shops, cafes, and historical architecture. The location is easily accessible on foot from Aarau's main train station, making it a convenient destination for both city residents and visitors arriving by rail. Being situated in the old town means the boutique is surrounded by other quality retailers and restaurants, fitting naturally into a day of shopping and leisure in the city center.

Shopping Experience & Services

Bijou les Boutiques Aarau welcomes customers for in-store shopping and offers a curbside pickup option. The boutique identifies as LGBTQ+-friendly and woman-led. While the store's independent hours for this location are not published in the available data, the brand's customer service team is available Monday through Friday from 8:00 to 12:00 and 13:30 to 17:00 via phone or the contact form on the website. The online shop complements the physical boutique with free shipping on orders over CHF 80, a 14-day return policy, and free returns at any Bijou les Boutiques store, giving customers flexibility in how they shop.

Common Questions

What kind of clothing does Bijou les Boutiques Aarau sell?

The boutique offers women's and men's fashion, including tops, dresses, trousers, jeans, jackets, coats, knitwear, and shoes, along with accessories and a home living collection.

Which brands are available at the boutique?

Brands vary by season, but favorites include NILE, PLEASE, IBZ, SOFTCLOX, CORAZÓN, and the upcycled silk line COFUR. AS98 shoes are a noted specialty.

Does Bijou les Boutiques have a customer loyalty program?

Yes, the Bijou-Member program lets shoppers collect points on purchases. Once 1,500 points are reached, a voucher for CHF 150 (approximately 10% value) is issued. Members also receive invitations to exclusive events and special offers.

Can I return items purchased online at the Aarau store?

Yes, online purchases can be returned free of charge at any Bijou les Boutiques location, including the Aarau boutique. The standard return window is 14 days.

Does the boutique offer gift vouchers?

Gift vouchers are available for purchase, making for a versatile present that can be used across the entire Bijou les Boutiques product range.

Is there parking near the store?

The boutique is located in Aarau's pedestrian-friendly old town. The nearest public parking facilities are a short walk away. Contact the store directly for specific parking recommendations.

Bijou les Boutiques stands out in Aarau's retail landscape for its commitment to quality, personal service, and a carefully chosen product mix that spans fashion and lifestyle. Before planning your visit, compare this boutique with other fashion boutiques on Ilistify to find the perfect match for your style and shopping preferences.