Fresh Food & Beverage Group AG

Fresh Food & Beverage Group AG (FFB-Group) operates as a prominent player in the Swiss food manufacturing and wholesale landscape. Formed in 2023 through a strategic merger between JOWA AG and Bischofszell Nahrungsmittel AG (BINA), the group has quickly established itself as a core part of the Migros Industrie. The company’s address is Bäckerstrasse 1 in Gränichen, Aargau, where it maintains a significant industrial presence. With a workforce of around 4,400 employees and a portfolio spanning more than 6,000 products, the FFB-Group supplies a vast range of food items designed for daily consumption, from breakfast to dinner.

In addition to its Gränichen headquarters, the Fresh Food & Beverage Group includes autonomous subsidiaries such as Aproz Sources Minérales, Bäckerei Hug, and Sushi Mania SA, all of which contribute to a diverse and comprehensive product offering. The company’s operations are structured across multiple business units, ensuring that bread, baked goods, convenience foods, beverages, and ultra-fresh produce all receive specialized focus. The sheer scale of the organization, with 12 main locations and approximately 150 additional Hausbäckerein and Sushi Corners, underscores its role as a leading food wholesale distributor in Switzerland.

Product Portfolio from Fresh Food & Beverage Group

The FFB-Group’s catalog is one of the most extensive in the Swiss food industry, tailored to meet the needs of retail partners, gastronomy clients, and large-scale food service operators. The company’s production lines are divided into clearly defined categories that reflect its wholesale distribution model. The product range includes bread and baked goods, pasta and dough products, confectionery items, and a wide array of beverages, both carbonated and non-carbonated. Additional offerings cover potato products, fruit and vegetable preparations, ready-made meals, and Asian specialties, positioning the group as a one-stop supplier for food retailers and restaurants.

Bread, Baked Goods, and Confectionery

Through its JOWA AG roots and the Bäckerei Hug subsidiary, the FFB-Group produces a broad selection of artisan and industrial breads, pastries, and sweet baked goods. The Gränichen site, often described as a large-scale bakery, handles high-volume output for wholesale distribution. The portfolio includes classic Swiss loaves, rolls, and viennoiserie, as well as confectionery products for dessert and snacking occasions. Clients ranging from supermarket chains to small cafes source these items directly from the group’s facilities.

Convenience and Ready-Made Meals

The convenience segment includes frozen and chilled ready-meals designed for quick preparation. This line is especially valuable for wholesale customers in the food service and retail sectors who require consistent quality and shelf stability. Products include traditional Swiss dishes, international cuisine, and specialized items that cater to changing consumer preferences. The group’s ability to handle large-scale production while maintaining product integrity is a key selling point for restaurants and corporate canteens looking to streamline their supply chains.

Beverages and Ultrafresh Products

Aproz Sources Minérales, a group company, manages the production and distribution of mineral water and soft drinks. The beverage portfolio spans sparkling and still water, flavored drinks, and functional beverages, making the FFB-Group a major wholesale supplier for hotels, event venues, and retailers. The ultrafresh business unit handles short-shelf-life products like sandwiches, salads, and fresh sushi, distributed through Sushi Mania SA. These items are manufactured and delivered rapidly to maintain freshness, serving convenience stores and quick-service restaurants that depend on daily restocking.

Customer Reviews and Reputation

Fresh Food & Beverage Group AG holds a 4.4-star rating on Google Maps, based on 56 reviews. The feedback paints a mixed picture that reflects both the company’s strengths in industrial-scale production and some operational challenges at the Gränichen site. On the positive side, one Google Maps review simply states “Super Betrieb” (great operation), suggesting that some customers appreciate the business’s scale and professional capability. However, recurring complaints focus on customer service interactions at the ramp sales point and issues with cold-chain logistics during pickup. One reviewer noted that frozen vegan sausage rolls were not clearly declared in the app and were left unrefrigerated at the loading ramp during collection. Another reviewer described a staff member at ramp sales as “surly” and “rude.” A third characterized the organization as showing “complete incompetence” with poor management and organization. These Google Maps reviews highlight the importance of consistent service and logistical precision for a wholesale business handling perishable goods.

Operational Scale and Business Structure

The FFB-Group’s organizational setup reflects its role as a subsidiary of Migros Industrie, one of Switzerland’s largest retail and industrial conglomerates. The group is managed by Christine Martel, who assumed leadership on 1 February 2025. The workforce of 4,400 includes 218 apprentices across 14 professions, demonstrating a commitment to vocational training in the food sector. With 40% of the management board being female, the company also promotes gender diversity within its leadership structure. These figures, published in 2025, establish the FFB-Group as a significant employer and industrial actor in the Aargau region and beyond.

Location and Accessibility in Gränichen

The company’s main address is Bäckerstrasse 1, 5722 Gränichen, a town in the Swiss canton of Aargau. The location is well-suited for industrial-scale production and distribution, with good access to major transport routes. The site functions as both a production facility and a wholesale pickup point, where registered business customers can collect large orders directly from the ramp. While the premises are primarily set up for commercial operations, individuals may also visit for direct purchases, though the experience appears geared toward volume buyers. For navigation, the coordinates 938R+CJ Gränichen can be used in digital maps. The area around Bäckerstrasse is characterized by other industrial and commercial enterprises, forming a logistical hub for the region. Public transport connections are available, and the site is marked as accessible for planning via Google Maps.

Common Questions

What products does Fresh Food & Beverage Group AG distribute?

The FFB-Group distributes over 6,000 products including bread, baked goods, pasta, confectionery, beverages, potato products, fruit and vegetable preparations, ready-made meals, and Asian specialties. The group also handles ultrafresh items like sandwiches and sushi through its subsidiaries.

Can individuals buy directly from the Gränichen location?

Based on available information, pickup at the ramp is primarily designed for business customers, but direct sales may be possible. Google Maps reviews indicate that customer experience can vary, so contacting the company at +41 58 575 40 00 is advisable before visiting.

What are the opening hours for the wholesale pickup at Bäckerstrasse 1?

Operating hours for the Gränichen facility are not published in the available sources. Contact Fresh Food & Beverage Group AG directly to confirm ramp pickup hours and any ordering deadlines.

Is Fresh Food & Beverage Group part of Migros?

Yes. The FFB-Group is a company of Migros Industrie, formed in 2023 from the merger of JOWA AG and Bischofszell Nahrungsmittel AG. It operates as a key supplier for the Migros retail ecosystem and other commercial clients.

Does the company offer organic or special-diet products?

The product range includes items such as vegan sausage rolls (mentioned in a review), but a detailed breakdown of organic, gluten-free, or other dietary categories is not provided in the available data. Contact the company’s sales department for a full product specification.

How can I place a wholesale order with the FFB-Group?

The company’s official website, www.jowa.ch, serves as a gateway for business inquiries. Potential wholesale clients should use the contact form or call the provided number to discuss minimum order quantities, pricing, and delivery logistics.

When selecting a food wholesale partner, it is wise to evaluate multiple suppliers to find the best fit for your business requirements. Use Ilistify to compare Fresh Food & Beverage Group AG with other distributors in your area before making a final decision.