Fruit Group AG

Fruit Group AG establishes itself as a dynamic force in the global fruit supply chain, operating from its headquarters at Weite Gasse 26 in Baden, Switzerland. The company is a specialized wholesale supplier dedicated to sourcing, processing, and distributing a comprehensive range of fruit-based products to the food processing industry. As part of the CT Finance AG corporate group, Fruit Group AG leverages an integrated network encompassing cultivation, farm management, research, processing, logistics, trade, and marketing. This vertically integrated structure allows the company to maintain a transparent supply chain, a core value that governs its operations from the farm to the customer.

The company’s commitment spans beyond simple distribution; it is deeply invested in sustainability, fairness, and resource conservation. Fruit Group AG actively supports projects aimed at reducing food waste and feeding a growing global population. This dedication to a responsible supply chain extends to the careful selection of partners and a focus on optimizing the entire value stream on behalf of their clients. By uniting various entities under a single philosophy, Fruit Group AG ensures that every step, from agricultural cultivation to final commercial delivery, aligns with its high standards for quality and food safety.

Core Product Portfolio at Fruit Group AG

Fruit Group AG offers a robust portfolio of fruit ingredients supplied in both large-scale bulk volumes and smaller quantities to accommodate diverse client needs. The product range is designed to serve the beverage, dairy, bakery, and broader food processing sectors with consistent, high-quality raw materials. The company's expertise is reflected in its ability to deliver products that maintain the natural integrity and flavor profile of the source fruit.

Fruit Purées, Concentrates, and Juices

The cornerstone of the Fruit Group AG offering is its extensive selection of fruit purées, concentrates, and juices. These are derived from a wide array of fruits and are available in large containers for industrial use or in smaller, more flexible quantities. The purées are processed to preserve the authentic taste and texture of the ripe fruit, making them ideal for applications ranging from beverages to desserts. Concentrates offer a concentrated flavor and sugar profile, while the juices provide a clean, natural liquid base for numerous formulations.

IQF Frozen Fruits

Individually Quick Frozen (IQF) fruits are a key component of the company's product lineup. This preservation method freezes each piece of fruit separately, maintaining its structural integrity, nutritional value, and fresh-picked appearance. IQF products are highly valued in the food industry for their convenience and quality, allowing manufacturers to use whole berries, diced fruits, and other pieces with minimal clumping and waste.

Fibre, Flour, and Aromen

Beyond the primary fruit ingredients, Fruit Group AG supplies secondary products that add nutritional and functional value. Fruit fibres and flours can be used to enhance texture and dietary fiber content in health-focused goods. The company also provides natural aromas and sweeteners, offering food technologists a broader toolkit for developing complex flavor systems while adhering to clean-label initiatives.

Brand Distributions: Koa and Canoa

In addition to its bulk commodity business, Fruit Group AG acts as the distributor for the innovative brands Koa and Canoa, which bring unique, finished concepts to the European and Asian markets. These brands represent the company’s commitment to creative, waste-reducing, and farmer-friendly food solutions.

Koa: Deriving Value from the Cacao Fruit

Koa Pure is a versatile ingredient crafted from the pulp of the cacao fruit, which is traditionally discarded in chocolate production. Fruit Group AG markets Koa as a fascinating ingredient for both food and beverages, highlighting its unique, refreshing taste profile and smooth texture. By promoting Koa, the company champions a delicious solution to food waste, transforming a byproduct into a high-value culinary component that inspires creativity in kitchens and production lines.

Canoa: Farmer-Sourced Fruit Purée

Canoa is a line of pasteurized or frozen fruit purées made from pure, ripeness-harvested fruits sourced directly from Colombian smallholder farmers. Packaged in convenient portions, Canoa purées are designed to guarantee a fresh, fruity flavor for a multitude of applications. The brand's model prioritizes optimal processing to avoid any waste, ensuring that the product delivers consistent quality while supporting agricultural communities at the source.

Phased Supply Chain and Business Philosophy

The operational backbone of Fruit Group AG lies in its fully integrated corporate group structure. This network encompasses every phase of the product lifecycle: primary cultivation on farms, meticulous farm management, advanced processing facilities, and the exploration of new agricultural technologies. This is seamlessly connected to the commercial arm through in-house logistics, global trade expertise, marketing, and dedicated sales teams.

Such integration provides a distinct competitive advantage by delivering unparalleled traceability. Every batch of purée or concentrate can be tracked back through the chain, which is fundamental for guaranteeing food safety and quality assurance in an industry where origin and handling are paramount. This holistic control allows Fruit Group AG to respond dynamically to market demands while maintaining rigorous standards that build trust with industrial buyers.

Customer Engagement and Global Reach

Fruit Group AG structures its customer relations around specialist-led support. The company’s headquarters in Baden serves as the central hub, where a team of specialists is available to assist clients with inquiries, orders, and technical challenges. A contact form is readily available on their website for direct communication. To provide focused service, the company has designated sales contacts for different product lines.

Stefan Fischer manages sales for the Koa and Canoa brands, while Patricia Wenk handles the core bulk business for purées, concentrates, and juices. Additionally, the company maintains an international presence with representative Raviraj Soni based in Muscat, Oman, indicating an operational focus that bridges European and Middle Eastern markets. This multi-faceted sales structure demonstrates Fruit Group AG's capability to manage relationships from niche brand partnerships to high-volume industrial supply contracts.

Common Questions

What is Fruit Group AG's primary business?

Fruit Group AG is a wholesale supplier of fruit purées, concentrates, juices, IQF fruits, aromas, and related products for the food processing industry. They supply in both bulk and small quantities.

What are the business hours for Fruit Group AG?

The office is open from 07:30 to 17:30 on Monday through Thursday, and from 07:30 to 16:30 on Friday. The company is closed on weekends.

Where is the Fruit Group AG headquarters located?

The headquarters are located at Weite Gasse 26, CH-5400 Baden, in the state of Aargau, Switzerland.

How can I contact the sales team for a bulk order?

For bulk orders of purées, concentrates, and juices, you can contact Patricia Wenk directly by phone at +41 44 552 46 31 or by email at pw@fruit-group.net.

Who do I contact about the Koa and Canoa brands?

Stefan Fischer is the dedicated sales contact for the Koa and Canoa brands. He can be reached at +41 62 849 99 61 or via email at fsl@fruit-group.net.

Does Fruit Group AG supply small businesses or only large industries?

Fruit Group AG supplies its products in both large industrial quantities and smaller quantities to meet the needs of various businesses.

What is the company's philosophy regarding sustainability?

The company invests heavily in projects to reduce food waste and feed a growing population, and it prioritizes sustainability, fairness, and resource conservation throughout its supply chain and partner network.

To understand how Fruit Group AG compares to other global agricultural and food ingredient suppliers, continue your research on Ilistify and make a well-informed sourcing decision.