AD Enterprises (Pty) Ltd

AD Enterprises (Pty) Ltd is Eswatini’s go-to partner for fast-moving consumer goods (FMCG) distribution, connecting local and international brands with every corner of the kingdom. Operating from a strategic base at 1st Avenue, Matsapha Industrial Sites, the company has built a reputation for reliability, professional service, and deep market penetration across retail, wholesale, forecourt, and HoReCa (Hotels, Restaurants, and Catering) channels. With a dedicated team of 200 professionals, temperature-controlled storage, and a modern fleet of refrigerated and non-refrigerated vehicles, AD Enterprises ensures that ambient, chilled, and frozen products reach their destinations on time and in perfect condition.

Since its founding in 1985, the business has grown from a small distributor into a market leader, now partnering with all major retail chains and representing over 38 major food manufacturers. Whether a brand is looking for nationwide reach or a retailer needs consistent stock levels, AD Enterprises combines global best practices with local insights to deliver measurable results. The company’s commitment to core values—reliability, integrity, innovation, customer focus, and excellence—shapes every delivery, every promotion, and every relationship.

Services & Facilities

AD Enterprises offers a full spectrum of distribution and trade marketing solutions designed to maximize brand visibility and sales performance. The company’s owned facility in Matsapha is equipped with ambient, chilled, and frozen storage areas, ensuring that every product category is handled under optimal conditions. A fleet of temperature-controlled trucks supports seamless last-mile delivery across Eswatini’s diverse geography, from urban supermarkets to rural forecourts.

FMCG Nationwide Distribution

Reliable route-to-market solutions connect local and global brands with retailers, wholesalers, and forecourts throughout the kingdom. The company’s extensive network and scheduled delivery runs keep shelves stocked with ambient staples, chilled dairy, and frozen goods. Every shipment is tracked and managed through proven logistics processes that prioritize on-time performance and order accuracy.

In-Store Merchandising Support

Beyond moving boxes, AD Enterprises provides hands-on merchandising teams that turn shelf-sitters into top sellers. Staff members visit retail locations to arrange displays, replenish stock, check rotation dates, and ensure that products are presented according to brand guidelines. This attention to detail drives impulse purchases and strengthens shopper loyalty at the point of sale.

Dedicated HoReCa Sales

The hospitality sector demands specialized distribution—larger pack sizes, specific temperature requirements, and flexible delivery windows. A dedicated HoReCa sales unit serves hotels, restaurants, caterers, and institutional kitchens, offering a curated portfolio of ambient, chilled, and frozen items. The team understands menu cycles, peak seasons, and the need for just-in-time supply that keeps kitchens running smoothly.

Promotional Support and Planning

AD Enterprises helps brands plan and execute strategic in-store and out-of-store campaigns. From sampling activations to end-cap displays and seasonal promotions, the company’s trade marketing experts align promotional calendars with retailer opportunities. Data-driven insights help identify the right timing, locations, and mechanics to generate measurable sales lifts.

Why Customers Choose AD Enterprises

Businesses that partner with AD Enterprises benefit from a rare combination of scale, local expertise, and personalized service. The company’s four decades of experience in Eswatini’s FMCG landscape give it a nuanced understanding of consumer behavior, regional preferences, and logistical challenges. This knowledge translates into practical advantages for suppliers and retailers alike.

• Proven reliability: A consistent track record of on-time, full-order delivery across the kingdom.
• Temperature integrity: Ambient, chilled, and frozen storage backed by a modern fleet of refrigerated vehicles.
• Extensive reach: Strong relationships with all major retail chains plus a growing network of independent wholesalers and forecourts.
• Dedicated teams: Specialized sales, merchandising, and logistics professionals focused on specific channels.
• Brand-building support: In-store execution, promotional planning, and performance reporting that help brands grow sustainably.
• Strategic location: Headquartered in Matsapha Industrial Sites, the kingdom’s logistics hub, enabling efficient inbound and outbound distribution.

Serving Matsapha & Hhohho District

While AD Enterprises provides nationwide coverage, its roots and operational heart lie in Matsapha, a critical industrial node within the Hhohho District. This location offers direct access to major transport corridors, streamlining the movement of goods from manufacturers and ports to the company’s warehouse and onward to customers. Businesses in Matsapha and surrounding areas benefit from the fastest response times and the ability to pick up orders directly from the facility when needed.

The company’s presence also contributes to the local economy by providing stable employment for 200 team members and supporting ancillary services such as vehicle maintenance, packaging, and logistics. As a trusted name in the community, AD Enterprises actively participates in the region’s commercial ecosystem, helping to keep retail shelves filled and hospitality venues supplied.

Hours, Location & Directions

Visitors and clients are welcome at the head office and distribution center during business hours. The facility is located on 1st Avenue in the Matsapha Industrial Sites, a well-known landmark area that is easily accessible from the MR3 highway and the Matsapha airport. Commercial partners can schedule appointments for account reviews, product presentations, or warehouse tours by contacting the team in advance.

Address: 1st Ave., Matsapha Industrial Sites, Eswatini

Phone: +268 2518 5085 / 5180

Email: info@adenterprises.co.sz

Hours: Monday through Friday, 07:00 – 16:00 (closed weekends and public holidays)

Questions Visitors Ask

What products does AD Enterprises distribute?

The company distributes ambient, chilled, and frozen FMCG products across all major categories—groceries, beverages, dairy, frozen foods, snacks, and personal care items. It represents both international brands and local manufacturers.

Do you only serve large retailers, or can small shops order as well?

AD Enterprises serves a broad customer base that includes major retail chains, independent wholesalers, convenience stores, forecourts, and HoReCa clients. Minimum order requirements may apply, so smaller businesses are encouraged to contact the sales team for options.

How do I open a wholesale account?

Prospective customers can reach out via phone or email to discuss their business needs. The team will guide you through account setup, credit terms (if applicable), and initial order placement.

Can international brands use AD Enterprises for market entry in Eswatini?

Yes. The company offers comprehensive route-to-market solutions for global brands, including warehousing, nationwide distribution, merchandising, and promotional planning. A dedicated business development contact can provide market insights and a tailored go-to-market proposal.

What makes your logistics different from other distributors?

AD Enterprises operates its own temperature-controlled storage and a mixed fleet of refrigerated and non-refrigerated trucks. This ownership model ensures full control over the cold chain and delivery schedules, reducing reliance on third-party transport.