Identity Store

Welcome to Identity Store, a leading fashion destination in Manzini, Eswatini. We bring the latest trends and timeless wardrobe essentials to women, men, and kids, all under one roof. Our location on the G95J+C65 strip provides easy access for shoppers looking for quality apparel, footwear, and accessories at competitive prices. Customers consistently praise our excellent service, making us a trusted choice for families across the region.

As part of the renowned Identity brand, we offer a curated selection of on-trend pieces designed to help you express your personal style. Whether you’re updating your work wardrobe, searching for the perfect weekend outfit, or shopping for growing kids, our store is designed to inspire. We focus on providing a welcoming atmosphere where you can browse comfortably and find everything you need in one convenient trip.

Services & Facilities

Our store is designed to make your shopping experience as smooth and enjoyable as possible. We offer a range of convenient services that set us apart from typical clothing retailers in Manzini.

• In-Store Browsing: Explore our latest collections across women’s, men’s, and kids’ departments. Our racks are regularly updated with fresh arrivals, ensuring there’s always something new to discover.
• Click and Collect: Shop online at identity.co.za and pick up your order at our store for free. This is perfect for securing a popular item or saving time when you’re on a tight schedule.
• Easy Returns and Exchanges: We offer free returns and exchanges in-store within 30 days of purchase, giving you complete peace of mind. Simply bring your item and proof of purchase, and our team will assist you promptly.
• Delivery Service: For those who prefer to shop from the comfort of home, our store coordinates with nationwide delivery options. Your order is carefully packed and dispatched to your doorstep.

What We Offer

Identity Store is proud to offer a comprehensive range of fashion items for the entire family. Our product lines are constantly evolving to reflect the latest seasonal trends while maintaining the quality and affordability our customers expect.

Women’s Fashion

Discover a wide array of women’s apparel, from chic dresses and tailored pants to cozy knitwear and statement jackets. Our collection includes everyday basics, office-appropriate outfits, and standout pieces for special occasions. Accessories like bags, belts, jewelry, and sunglasses complete your look, while our lingerie and sleepwear departments provide comfort and style from the inside out.

Men’s Collection

Our men’s range focuses on versatile, modern classics. Browse through smart casual shirts, durable denim, comfortable joggers, and sharp jackets. Accessories including watches, wallets, caps, and belts add the finishing touches to any outfit. We cater to the man who values effortless style without compromising on comfort.

Kids’ Wear

Outfit your little ones with our playful and practical kids’ collection. From adorable knit dresses and fleece jackets to sturdy boots and accessories, we ensure children look great and feel comfortable during all their adventures. Our pieces are designed to withstand active play while keeping up with the latest mini-me trends.

Why Customers Choose Us

Shoppers in Manzini and the surrounding Hhohho District return to Identity Store time and again because of our unwavering commitment to quality, value, and service. We are not just a clothing store; we are a fashion partner that helps you build a wardrobe you love.

• Exceptional Service: Our friendly and knowledgeable team is dedicated to providing a personalized shopping experience. From helping you find the right size to offering styling advice, we treat every customer like family.
• Affordable Fashion: We believe great style should be accessible to everyone. Our prices are competitive, and our “Awesome Value” range proves that you don’t need to overspend to look fashionable.
• Quality Assured: Every item we stock is selected for its quality and durability. We stand behind our products and are confident they will become favorite staples in your wardrobe.
• Convenient Location: Situated on a major route in Manzini, our store is easy to find and offers a hassle-free shopping environment with ample nearby facilities.

Serving Manzini & Hhohho District

Identity Store is proud to be part of the Manzini retail landscape, serving customers throughout the region. While our physical address is in Manzini, our reach extends across the Hhohho District and beyond thanks to our online shopping and delivery capabilities. Whether you visit us in person or order online, you receive the same level of care and access to our full product range.

We understand the local community’s fashion needs and strive to stock items that suit the climate, culture, and lifestyle of Eswatini. From lightweight summer staples to cozy winter layers, our collections are curated with our customers in mind. We are also committed to contributing to the local economy by providing employment and supporting community initiatives.

Hours, Location & Directions

Planning your visit is easy. We maintain convenient operating hours to accommodate busy schedules, and our central location makes us a straightforward destination.

• Address: G95J+C65, Manzini, Eswatini
• Phone: +268 2505 7351
• Hours: Monday to Friday 08:30–17:00, Saturday 08:00–15:00, Sunday 09:00–13:00. Please note that hours may vary on public holidays, so we recommend calling ahead for confirmation.

If you’re using a GPS or mapping app, simply enter “Identity Store Manzini” to be directed to our front door. Public transportation options are available nearby, and there is convenient parking for those arriving by car.

Questions Visitors Ask

We want every visit to Identity Store to be exceptional. Here are answers to some of the most common questions we receive. If you need additional information, our team is just a phone call away.