New Country Healthcare

New Country Healthcare (NCH) is a leading pharmaceutical and healthcare product distributor operating across the United Arab Emirates and the broader GCC region. Founded in 1978 as Country Pharmacy and rebranded to New Country Healthcare in 1990, the company has built a legacy spanning over three decades of reliable service in the healthcare distribution sector. With its Abu Dhabi branch located in the Industrial City of Musaffah at ICAD 1, NCH serves as a critical link between international healthcare brands and the local market, ensuring that pharmacies, hospitals, hypermarkets, and e-commerce platforms across the UAE have access to premium healthcare products.

Under the leadership of Chairman Dr. Ghazi Al Koudsi, a UAE board-certified pharmacist and consultant to governing agencies, NCH has grown from a single pharmacy into one of the region's most reputable healthcare distributors. The company's portfolio now includes over 1,500 products sourced from the United States, Canada, Europe, Asia, and the Middle East, representing international brands from 20 different countries. In 2023, Nour Koudsi was appointed Co-CEO, bringing a strategic vision to further strengthen the organization's long-term success and sustainability initiatives.

Product Portfolio at New Country Healthcare

NCH distributes a comprehensive range of healthcare product categories, each curated to meet the diverse needs of the UAE market:

• Pharmaceuticals — Both innovator and generic pharmaceutical products, serving hospitals and pharmacies with essential medications
• Nutraceuticals — Branded quality nutritional supplements from globally recognized companies including Vitabiotics, Nordic Naturals, Neocell, Enzymedica, NOW Foods, 21st Century, and Natures Way Alive
• Baby Food — Nutritional products for infants and young children from trusted international brands such as Ordesa and ChildLife Essentials
• Health Food — Specialty nutrition products including GoodtoGo Bars, Palmini Pasta, Mary's Gone Crackers, Mestermacher, Sekem, and Sunwarrior
• Healthcare Devices — Blood pressure monitors and body support products from brands like AD Medical
• Personal Care — Organic and high-quality personal care items including Rapid White, Dentiste, Hydra, and Aquavia products

Distribution & Market Coverage

New Country Healthcare provides complete A-Z solutions for brand partners, handling everything from product registration with local authorities to final sales distribution. The company's distribution network reaches across multiple channels, covering pharmacies, hospitals, hypermarkets, and e-commerce platforms throughout the UAE. NCH operates from strategically located facilities — a head office and scientific office in Dubai's Warsan 1 International City, and a branch office in Abu Dhabi's Musaffah Industrial City — enabling efficient logistics and rapid delivery across the emirates.

The company's infrastructure includes multiple warehouses with advanced technology and over 300,000 square feet of storage facility space, a fleet of delivery vans, and a team of approximately 250 employees. This operational scale allows NCH to maintain high product availability and fast turnaround times for clients across the region. Their marketing team works professionally to create brand awareness and equity through scientifically sound messaging directed at healthcare professionals and consumers, supplemented by digital content shared across social media platforms.

Certifications & Awards

New Country Healthcare is one of the few distribution companies in the UAE holding both ISO 9001:2015 and HACCP certification, reflecting a professional understanding of key business areas according to international standards. The company holds Ministry of Health registration number KWPGYDZ4-171121.

NCH has received numerous awards recognizing its excellence in healthcare distribution:

• Business Innovation Award by Vitabiotics (2021) — Recognizing NCH's innovative spirit in finding solutions to face industry challenges
• Gulf Foods Innovation Awards (Dubai) — Most Innovative Baked Product for GoodtoGo Bars and Best New Product Development for Palmini Pasta
• Distributor of the Year (Dubai) — Awarded for ongoing commitment and dedication to partnership with Nordic Naturals
• Sustainability Contest Award by Chiesi — Recognizing NCH's sustainable initiatives to improve the environment
• Multiple