Sports Direct

Sports Direct, located within Dalma Mall on Highway E30 in Abu Dhabi, United Arab Emirates, was a well-known retail destination for sportswear, athletic footwear, and sporting equipment. As part of the larger Sports Direct chain operated by Frasers Group Trading Limited, this Dalma Mall location brought the brand's extensive catalog of multi-brand sporting goods to the Abu Dhabi community. The store carried a wide variety of international and house-brand sports products, catering to men, women, and children seeking quality athletic apparel and gear at competitive prices.

Please note that according to Google Maps, the Sports Direct Dalma Mall location is listed as permanently closed. The store's dedicated page on the Sports Direct website also returns a page-not-found error, confirming that this particular branch is no longer operational. The information below reflects what the store offered during its time of operation, based on customer reviews and available data.

Products and Brands at Sports Direct Dalma Mall

Sports Direct was recognized for its broad selection of sportswear and equipment spanning numerous internationally recognized brands. According to customer reviews on Google Maps, the Dalma Mall store carried products from major athletic brands including Adidas, Reebok, Puma, and Under Armour. The store also offered apparel and gear from brands such as Skechers, Lonsdale, Slazenger, Dunlop, Sondico, Karrimor, Donnay, and Speedo, giving customers access to both premium global labels and value-oriented house brands that Sports Direct is known for worldwide.

Sportswear and Apparel

The store featured a dedicated women's sportswear section alongside its general athletic clothing ranges. Customers could find performance apparel for running, training, football, swimming, and general fitness activities across multiple brand lines. The mix of premium and budget-friendly brands allowed shoppers to find options at various price points.

Football Equipment and Footwear

Football shoes were specifically mentioned by reviewers as a prominent product category at the Dalma Mall location. Sports Direct's football section typically included boots, training shoes, team kits, footballs, and related accessories from brands like Adidas, Puma, and Sondico, reflecting the sport's popularity in the UAE.

Swimming and Fitness Gear

With Speedo among the brands stocked, the store offered swimming apparel and accessories. General fitness equipment, training accessories, and sport-specific gear were also part of the product range, consistent with Sports Direct's typical store format.

Customer Reviews and Ratings

Sports Direct Dalma Mall held a 3.9-star rating on Google Maps based on 9 reviews. While the review count is modest, the feedback provides insight into what customers valued about this location. Google Maps reviewers consistently mentioned the store's large selection of sportswear across multiple brands as a key strength. One Local Guide reviewer highlighted the extensive brand variety, noting the presence of Adidas, Reebok, Puma, Under Armour, Skechers, Lonsdale, Slazenger, Dunlop, Sondico, Karrimor, Donnay, and Speedo all within the same store.

Another reviewer described it as their favorite sports shop, stating that one could usually find everything they were looking for, especially when it came to sportswear. Pricing also received positive mentions, with one reviewer specifically praising the great prices and the availability of English brands like Lonsdale, which may not have been as readily available at other retailers in the region. All published reviews rated the store at 5 stars, though the overall rating of 3.9 suggests that some lower-rated reviews may exist among the broader set.

Sports Direct in Abu Dhabi — Location and Context

The Sports Direct Dalma Mall store was situated within Dalma Mall, a major shopping center located on Highway E30 in Abu Dhabi. Dalma Mall is one of the prominent retail destinations in the Abu Dhabi area, housing numerous international brands across fashion, electronics, dining, and lifestyle categories. The mall's location along the E30 highway made it accessible to residents across Abu Dhabi and surrounding communities. The store's placement within this well-trafficked mall provided convenient access for shoppers looking for sporting goods alongside their other retail needs.

What Set Sports Direct Dalma Mall Apart

Sports Direct's distinguishing feature in the Abu Dhabi market was its combination of brand breadth and value pricing. While competitors like Sun and Sand Sports and Nike Store also operated in Dalma Mall, Sports Direct offered a distinctly different retail model — one that aggregated dozens of brands under a single roof, from premium names like Adidas and Under Armour to value-oriented labels like Lonsdale, Dunlop, and Donnay. This multi-brand approach gave customers the ability to compare products across brands and price tiers in a single visit. The store's connection to the UK-based Frasers Group also meant it carried English and European sporting brands that were less commonly found in UAE retail outlets, giving it a unique product mix compared to locally focused competitors.

Common Questions About Sports Direct Dalma Mall

Is Sports Direct Dalma Mall still open?

No. According to Google Maps, the Sports Direct location in Dalma Mall is listed as permanently closed. The store's page on the Sports Direct website also returns a not-found error, confirming its closure.

What brands did Sports Direct Dalma Mall carry?

Based on customer reviews, the store carried Adidas, Reebok, Puma, Under Armour, Skechers, Lonsdale, Slazenger, Dunlop, Sondico, Karrimor, Donnay, and Speedo, among other brands.

Are there other Sports Direct locations in Abu Dhabi?

Contact Sports Direct directly through their website at sportsdirect.com to check for any currently operating store locations in Abu Dhabi or the wider UAE.

What types of products did the store offer?

The store offered sportswear for men, women, and children, football shoes and equipment, swimming gear, fitness apparel, and general sporting accessories across multiple brand lines.

Was the store known for competitive pricing?

Yes. Multiple Google Maps reviewers highlighted the store's great prices, particularly for English brands like Lonsdale that offered value-oriented options alongside premium labels.

Can I still shop Sports Direct products online?

Sports Direct operates an online store at sportsdirect.com, serving multiple countries. Customers in the UAE can check the website for online ordering options and delivery availability to their region.

While Sports Direct's Dalma Mall location is no longer operating, residents of Abu Dhabi still have access to sporting goods through other retailers in the area. For those seeking the Sports Direct brand experience, the company's online platform remains available. Compare sports goods stores and retail options on Ilistify to find the best fit for your athletic and sporting needs in Abu Dhabi.