Toys And More

Toys And More is a family-owned toy store bringing the world's best toy brands to families across the United Arab Emirates. With seven stores spanning Abu Dhabi, Al Ain, Sharjah, and Dubai, Toys And More has grown from a single location with a simple mission — giving UAE families access to authentic, high-quality toys from the brands they love. The Masdar City location at My City Centre Masdar serves as one of their flagship stores, offering a curated selection of toys for every age group, from babies and toddlers to teens and collectors.

What started as one store with one idea has expanded into a network of seven locations that serve thousands of happy families every month. The team at Toys And More handpicks every product on their shelves, ensuring that only genuine, safe, and authentic toys from trusted brands make it to their stores and online shop. Their mascot, Scout — the Chief Toy Explorer — represents the company's commitment to finding the coolest new toys so kids never miss out on the latest releases.

Products and Brands at Toys And More

Toys And More stocks an extensive range of toy categories and character collections. Their shelves feature products from some of the most recognized names in the toy industry, including LEGO, Barbie, Funko, Hot Wheels, Disney, Pokémon, Schleich, Crayola, VTech, PAW Patrol, Sonic the Hedgehog, CoComelon, and many more. Whether shopping for a toddler's first educational toy or a collector's limited-edition Funko Pop, customers can find options organized by age group, category, brand, and character both in-store and online.

Shop by Age Group

Toys And More organizes its inventory across clear age ranges to help parents and gift-buyers find the right fit. Categories include Baby (0–2 years), Toddler (3–5 years), Kids (6–8 years), Big Kids (9–12 years), and Teens (13+). This age-based approach makes it straightforward to find developmentally appropriate toys, from VTech's Drill and Learn Toolbox Pro for toddlers to complex LEGO building sets for older children.

Shop by Category

Beyond age groupings, Toys And More offers toys sorted by category: Action Figures, Building Sets, Dolls, Vehicles, Baby Toys, Games and Puzzles, Arts and Crafts, Outdoor Play, Collectibles, and Early Years. Popular items include Barbie Dream Boat Playsets, Hot Wheels City Track Sets, PAW Patrol Mighty Cruiser RC vehicles, Monster Jam Dirt Arena Playsets, and Sonic the Hedgehog action figure playsets.

Collectibles and Character Brands

For collectors and fans, Toys And More carries dedicated collections for Marvel, Spider-Man, Batman, Super Mario, Disney Princesses, Mickey Mouse, Naruto, Dragon Ball Z, One Piece, Demon Slayer, Jujutsu Kaisen, Bluey, and L.O.L. Surprise. Funko Pop vinyl figures from series like Dragon Ball GT are available alongside LEGO collectible F1 race cars and other specialty items.

Customer Reviews and Ratings

Toys And More holds a 4.9-star rating on Google Maps based on 190 reviews, reflecting consistently positive customer experiences. Google Maps reviewers frequently highlight the store's wide product selection and the helpfulness of the staff. Multiple reviewers specifically mention staff member Sandro for his friendliness and assistance with gift purchases. One reviewer described the store as a great toy store with a large selection and excellent service, adding that it is absolutely recommended. Another recurring customer noted that they always shop at Toys And More because their toys are great, they sometimes have special offers, the staff are polite, and they wrap things like gifts. The owner actively responds to reviews, thanking customers and reinforcing the brand's family-oriented approach.

Toys And More in Abu Dhabi and Across the UAE

The Masdar City store is located inside My City Centre Masdar at SE45 05, Abu Dhabi. Toys And More operates seven stores across the UAE, including four Abu Dhabi locations (My City Centre Masdar, Khalidiyah Mall, Al Seef Village Mall, and Souq Al Jami Mall), one in Al Ain (Barari Mall), one in Sharjah (Rahmaniah Mall under the Trendy Toys brand), and one in Dubai (Silicon Central Mall, also under Trendy Toys). All stores carry the same trusted brands and maintain consistent service standards. Store hours are 10 AM to 10 PM daily, though mall hours may vary on weekends and public holidays. The Google Maps listing indicates the Masdar City location operates from 9:00 AM to 11:00 PM, and the store also offers a delivery service.

What Sets Toys And More Apart

Several factors distinguish Toys And More from other toy retailers in the UAE market. As a family-owned business, the team personally knows every product on their shelves and handpicks what they stock. They guarantee zero fakes and zero knock-offs — only authentic toys from the brands customers trust. Free UAE shipping is available on every order above 99 AED, with fast and reliable delivery across the country. Payment flexibility is another standout feature: customers can pay via cash on delivery, card, Apple Pay, or split payments into four installments using Tabby and Tamara. All prices include 5% VAT with no hidden fees or surprises at checkout. The company also offers a 14-day return policy and secure checkout on their website. For customer support, real people respond on WhatsApp — not bots — making it easy to get quick answers about products or orders.

Common Questions About Toys And More

How many Toys And More stores are there in the UAE?

Toys And More operates seven stores across the UAE: four in Abu Dhabi (My City Centre Masdar, Khalidiyah Mall, Al Seef Village Mall, and Souq Al Jami Mall), one in Al Ain (Barari Mall), one in Sharjah (Rahmaniah Mall), and one in Dubai (Silicon Central Mall). The Sharjah and Dubai locations operate under the Trendy Toys brand name.

Does Toys And More offer free shipping?

Yes, Toys And More provides free shipping on all orders above 99 AED anywhere in the UAE. Orders below that threshold may incur a delivery fee — contact the store or check the website for current rates.

Are all toys at Toys And More authentic?

Toys And More guarantees that every product they sell is authentic. They stock only genuine toys from trusted brands like LEGO, Barbie, Funko, Hot Wheels, Disney, and Pokémon — zero fakes and zero knock-offs.

What payment methods does Toys And More accept?

Toys And More accepts cash on delivery, credit and debit cards, Apple Pay, and installment payments through Tabby and Tamara (split into four payments). All prices include 5% VAT.

What are Toys And More's store hours?

Store hours are 10 AM to 10 PM daily. However, mall hours may vary on weekends and public holidays, so it is recommended to call before visiting to confirm. The Masdar City location on Google Maps lists hours from 9:00 AM to 11:00 PM.

Does Toys And More offer delivery service?

Yes, Toys And More offers a delivery service as indicated on their Google Maps listing. Online orders can be shipped across the UAE, with free delivery on orders above 99 AED.

How can I contact Toys And More?

Customers can reach Toys And More via WhatsApp at +971 52 889 1184, by email at support@toysandmore.ae, by phone at +971 52 889 1184, or through the contact form on their website. A real person responds to WhatsApp messages, not a bot.

Whether visiting one of their seven UAE stores or shopping online at toysandmore.ae, Toys And More delivers authentic toys from the world's best brands with family-friendly service and flexible payment options. Compare toy stores on Ilistify to find the right fit for your family's needs.