The Watch House

The Watch House, operated by Al-Futtaim Watches & Jewellery, is one of the leading watch retailers, wholesalers, and distributors in the United Arab Emirates. Located on the first floor of Reem Mall in Abu Dhabi at shop L1-G-307 in the Central Atrium, opposite Marina Home, this multi-brand watch destination brings together some of the world's most renowned timepiece brands under one roof. As part of the Al-Futtaim Group's Retail division, The Watch House combines decades of industry expertise with a curated portfolio that spans luxury, fashion, sport, and smart watch categories.

The company's roots trace back to 1971 when it began as the sole agent for Seiko in the UAE, followed by Raymond Weil in 1977. Over the decades, The Watch House has expanded its exclusive distributorship to include an impressive roster of internationally recognized brands, making it a trusted destination for watch enthusiasts across the Emirates.

Brands Available at The Watch House

The Watch House carries a vast multi-brand portfolio that caters to every taste and budget. Customers visiting the Reem Mall location can explore timepieces from the following brands:

• Luxury & Premium: Grand Seiko, Raymond Weil, Edox, Oris, Frederique Constant, Baume & Mercier, Movado, Titoni, Concord, Philip Watch, Orient Star
• Fashion & Lifestyle: Emporio Armani, Armani Exchange, Fossil, Michael Kors, Diesel, DKNY, Esprit, Guess, GC, Just Cavalli, Tory Burch, Daniel Wellington, Rosefield, Aigner
• Sport & Adventure: Seiko Prospex, Victorinox, Wenger, Swiss Military by Hanowa, Doxa, Casio G-Shock, Casio Edifice, Casio ProTrek, Invicta, Briston
• Smart & Wellness: Garmin (including Fenix, Venu, Instinct, Lily, Epix, and more series), Philip Stein wellness bracelets
• Heritage & Specialty: Seiko Presage, Seiko Astron, Seiko 5 Sports, Citizen, Orient, Pierre Lannier, Roamer, Alba, Kolber, Westar, West End, WoodWatch

In addition, The Watch House owns two proprietary watch brands — Kolber and Westar — both established in the early 1980s and now distributed in over 45 countries and 15 Duty Free outlets worldwide.

Customer Reviews & Ratings

The Watch House at Reem Mall holds a 5.0-star rating on Google Maps based on 30 reviews, reflecting consistently positive customer experiences. Google Maps reviewers frequently highlight the quality of in-store customer service as a standout feature. One reviewer, Suraj Sharma, noted that he came looking for just one watch and ended up purchasing three, including his first Maserati watches. Suhail Alremeithi praised the assistance from staff member Josoda, describing the customer service as "first-class from the start" and the entire purchase process as smooth. Zubin Zakariya highlighted the helpfulness of staff member Soundous, who patiently answered all questions during his Seiko watch purchase, calling the experience "truly wonderful."

Recurring Review Themes

• Personalized assistance: Multiple reviewers mention specific staff members who guided them through selections with patience and expertise
• Smooth purchasing process: Customers consistently describe the buying experience as seamless and hassle-free
• Brand variety: The wide selection of brands encourages customers to explore beyond their initial preferences, often leading to multiple purchases

Services & Shopping Experience at The Watch House

As an authorized retailer, The Watch House guarantees genuine products across all brands it carries. The store offers several customer-focused services that enhance the shopping experience:

• Free Shipping: Available for online orders placed through watches.ae
• After Sale Service: Through Watch Works, a dedicated watch service provider handling repairs and warranty claims
• Buy Now, Pay Later: Payment flexibility through Tabby and Tamara, allowing customers to split payments with no interest or fees
• Blue Rewards Program: A loyalty program where customers can track points and redeem them for rewards via a dedicated app
• Couple Watches Collection: Curated matching timepiece sets for pairs
• Outlet Section: Discounted items available both online and in-store

The Reem Mall store is situated in the Central Atrium on the first floor, making it easily accessible for mall visitors. The store operates with extended hours, staying open until midnight, which accommodates evening shoppers and late-night mall visitors.

The Watch House in Abu Dhabi

The Reem Mall location is one of multiple The Watch House stores across the UAE. Other locations include outlets at The Dubai Mall, Mall of the Emirates, Dubai Festival City, Dubai Hills Mall, Burjuman Mall, Al Wahda Mall, Bawadi Mall, City Centre Ajman, Dubai Outlet Mall, Hamdan Center Abu Dhabi, and a dedicated Seiko Boutique. The Reem Mall store specifically serves Abu Dhabi's growing Reem Island community and surrounding neighborhoods. Customers can reach the store by calling +971 2 582 8919 or the general helpline at 800WATCHES (available Sunday to Saturday, 9:00 AM to 9:00 PM UAE time).

What Sets The Watch House Apart

Several factors distinguish The Watch House from other watch retailers in the UAE market. The company's status as an authorized retailer for its brand portfolio ensures product authenticity and valid warranties — a critical consideration for luxury and premium timepiece buyers. The Watch Works after-sale service provides dedicated repair and warranty support, giving customers confidence that their investment is protected long after purchase. The multi-brand portfolio approach means customers can compare brands side by side, from entry-level fashion watches to high-end luxury timepieces, all within a single store visit. The availability of interest-free payment plans through Tabby and Tamara makes higher-priced watches more accessible, and the Blue Rewards loyalty program adds ongoing value for repeat customers.

Common Questions

Is The Watch House an authorized retailer?

Yes. The Watch House from Al-Futtaim Watches & Jewellery is an authorized retailer for all brands it carries, ensuring genuine products and valid manufacturer warranties.

What brands does The Watch House sell?

The Watch House carries over 40 brands including Grand Seiko, Seiko, Raymond Weil, Edox, Fossil, Emporio Armani, Casio, Garmin, Maserati, Citizen, Oris, Victorinox, and many more. It also owns the proprietary brands Kolber and Westar.

Does The Watch House offer buy now, pay later options?

Yes. The Watch House offers interest-free payment splitting through both Tabby and Tamara, allowing customers to spread the cost of their purchase over multiple installments with no fees.

What after-sale services are available?

The Watch House provides after-sale service through Watch Works, a dedicated watch service provider that handles repairs and warranty claims. Customers can reach Watch Works by calling 800WATCHES.

What are the opening hours for the Reem Mall store?

The Reem Mall location operates with extended hours, closing at midnight (00:00). For the most current hours, contact the store directly at +971 2 582 8919.

Does The Watch House offer free shipping on online orders?

Yes. Free shipping is available for orders placed through the watches.ae website.

How can I join the Blue Rewards program?

Customers can download the Blue Rewards app to start tracking points and redeeming them for rewards and special offers. Details are available on the watches.ae website.

Whether you are searching for a luxury Grand Seiko timepiece, a sporty Garmin fitness watch, or a stylish Emporio Armani fashion watch, The Watch House at Reem Mall offers an extensive selection backed by authorized retailer guarantees and dedicated after-sale support. Compare watch retailers on Ilistify to find the best fit for your next timepiece purchase.