The Watchly International

The Watchly International is a luxury watch and accessories brand located in the World Trade Center Souk in Abu Dhabi, United Arab Emirates. Positioned where Emirati heritage meets Swiss precision, the company offers a distinctive blend of bespoke Swiss-made timepieces, expert watch services, and curated luxury accessories. With a showroom situated at Shop G-010, next to Rolex inside the World Trade Center Souk on Khalifa Bin Zayed The First Street, The Watchly International has established itself as a prominent destination for watch enthusiasts and luxury seekers in Abu Dhabi.

Under the Watchly International umbrella, the flagship watch brand Woecce stands out as the premier offering. Woecce watches are designed for individuals who appreciate sophistication, precision, and exceptional design, blending Emirati elegance with Swiss craftsmanship. The company also carries renowned collections from Cover and Swiss Military, alongside Rubber B strap products, giving customers access to a diverse range of luxury timepiece options.

Services at The Watchly International

The Watchly International provides a comprehensive suite of specialized services for luxury timepieces. Their skilled technicians are experienced with a wide range of watch brands and models, from luxury Swiss watches to high-end Japanese timepieces, using genuine parts and modern tools and techniques.

• Watch Protector — safeguarding your timepiece against daily wear and damage
• Repair and Service — including movement overhaul (complete disassembly, cleaning, part replacement, lubrication, and reassembly), case and bracelet refinishing, water resistance testing with gasket and seal replacement, crystal replacement, dial restoration, and precision adjustment
• Battery Replacement — quick and reliable battery changes for quartz timepieces
• Watch Polishing — restoring the original luster by removing scratches and blemishes
• Watch Authentication — verifying the authenticity of luxury timepieces
• Diamond Setting — professional gemstone and natural diamond setting for watches, with precise detail and high-quality workmanship
• Jewellery Repair — skilled repair services for jewellery pieces

Accessories and Luxury Collections

Beyond watches and watch services, The Watchly International curates an exclusive range of luxury accessories that reflect the same dedication to craftsmanship and innovation. Their accessory collections include:

• Travel pouches and watch suitcases for secure transport
• Special watch boxes and anti-scratch trays for watches and jewelry
• Watch winders, straps, and bracelets
• Men's fashion bracelets
• Jewellery pieces
• Leather goods including handbags, belts, and wallets
• Perfume and oud selections
• Prayer beads
• Sunglasses
• Pens

Each product is meticulously crafted to ensure the highest standards of quality and precision, mirroring the care that goes into their timepiece collections.

Customer Reviews & Ratings

The Watchly International holds a 5.0-star rating on Google Maps based on 195 reviews, reflecting consistently positive customer experiences. Google Maps reviewers frequently highlight the quality of the diamond setting and gemstone work, with one reviewer describing it as "one of the best addresses in Abu Dhabi for diamond setting on watches" and praising the professional craftsmanship, precise details, and high-quality workmanship. Another reviewer noted "excellent service for gemstone and natural diamond setting in Abu Dhabi."

Repair services also receive strong praise. One customer shared that their watches "look like new" after service, commending the "excellent service, first-class quality, and friendly staff" along with competitive pricing for repairs. The business owner, identified as Mr. Abdulwadood, is described by customers as "very kind and helpful," with one reviewer noting the shop offers "many valuable watches with reasonable prices."

The Watchly International in Abu Dhabi

The showroom is located inside the World Trade Center Souk, a well-known shopping destination on Khalifa Bin Zayed The First Street in the Al Danah area of Abu Dhabi. Positioned at Shop G-010, next to Rolex, the location places The Watchly International alongside other prestigious watch retailers in this established commercial center. The World Trade Center Abu Dhabi is a recognizable landmark in the city, making the shop easily accessible for residents and visitors alike.

Operating hours follow a split schedule pattern common in the region, with the business opening from 10:00 to 12:00 and then from 15:00 to 22:00 on certain days, while extending to continuous 10:00–22:00 hours on other days. Customers are encouraged to contact the store directly to confirm current hours before visiting.

What Sets The Watchly International Apart

The Watchly International distinguishes itself through the unique combination of Emirati heritage and Swiss precision that defines its brand identity. As a luxury brand based in the Emirates with its own Swiss-made watch line under the Woecce brand, the company offers something beyond a typical watch retailer — it provides bespoke timepieces designed to reflect both cultural tradition and horological excellence.

The personalized service approach is another defining feature. From custom watch designs to tailored accessory selections, The Watchly International creates unique luxury experiences for discerning clientele. The breadth of services — spanning from basic battery changes to intricate diamond setting and full movement overhauls — means customers can rely on a single destination for nearly all their watch and luxury accessory needs.

Led by Abdul Wadood Ruknuddin, the company emphasizes a philosophy where craftsmanship, innovation, and the belief in dreams coming true converge in every product and service offered.

Common Questions

What watch brands does The Watchly International carry?

The Watchly International carries its flagship Swiss-made brand Woecce, along with collections from Cover and Swiss Military. They also offer Rubber B strap products.

Does The Watchly International offer watch repair for all brands?

Yes, their skilled technicians are experienced with a wide range of watch brands and models, from luxury Swiss watches to high-end Japanese timepieces. They use genuine parts and modern techniques for all repairs.

What is diamond setting service at The Watchly International?

The diamond setting service involves professionally setting gemstones and natural diamonds onto watches with precise detail and high-quality workmanship. This service has been highlighted by multiple Google Maps reviewers as one of the best in Abu Dhabi.

Where is The Watchly International located?

The showroom is located at Shop G-010 in the World Trade Center Souk, next to Rolex, on Khalifa Bin Zayed The First Street in the Al Danah area of Abu Dhabi, UAE.

How can I contact The Watchly International?

You can reach them by phone at +971 50 915 1264 or by email at info@thewatchlyinternational.com. Visit their website at thewatchlyinternational.com for more details.

Does The Watchly International sell accessories beyond watches?

Yes, they offer a curated range of luxury accessories including handbags, perfumes, belts, wallets, jewellery, travel pouches, watch boxes, watch winders, straps, bracelets, pens, prayer beads, sunglasses, and oud selections.

Whether you are seeking a bespoke Swiss-made timepiece, expert watch repair and maintenance, professional diamond setting, or curated luxury accessories, The Watchly International offers a comprehensive destination in Abu Dhabi. Compare businesses on Ilistify to find the right watch store for your needs and make an informed decision before your next purchase or service appointment.