Zweifel Chips & Snacks AG

Zweifel Chips & Snacks AG stands as a prominent Swiss snack manufacturer headquartered at Regensdorferstrasse 20 in the 8049 Zürich area. The company is deeply rooted in Swiss food culture, with a focus on producing potato chips and a growing range of snack items that appear on shelves throughout the country. Visitors to the corporate website are immediately greeted with the latest product innovations and a direct webshop, signaling a brand that balances its manufacturing heritage with a modern, consumer-focused approach. The business operates production facilities in Spreitenbach and, through its Berger brand, in Münsingen, underscoring a multi-site manufacturing footprint that serves the Swiss market.

The company’s public-facing identity is built around quality and local sourcing, as evidenced by its “Vom Hof zum Zweifel Knabberspass” (From Farm to Zweifel Snack Fun) initiative, which traces the journey of potatoes from Swiss fields to the finished chip bag. This emphasis on Swiss raw materials and transparent supply chains is a core part of the Zweifel story. On Google Maps, the business is categorized as a manufacturer and holds a 2.9-star rating based on 40 reviews, reflecting a mix of consumer feedback that ranges from nostalgic appreciation for the brand to disappointment with recent product changes and community-related decisions.

Product Range and Webshop Innovations

Latest Snack Introductions

The Zweifel webshop highlights a steady stream of new products that extend beyond traditional potato chips. Recent additions include the Neuheiten Box, a mixed sampler for consumers wanting to try multiple novelties at once. Individual new items feature KEZZ Extra Crunchy Chips in Spanish Chili & Cream flavor, VAYA Nuts & Fruit with Almond Cranberry, VAYA Lentil Protein in Sweet Chili, VAYA Protein Waffles, Snacketti Inferno Claws, and Corn Taquitos in both Spicy Fajita and Sweet Chili varieties. This portfolio diversification into nuts, lentil-based protein snacks, and corn-based products shows a clear strategy to meet broader snacking trends beyond the core chip category.

Core Chip Offerings and Brand Engagement

While the website prominently showcases new items, the enduring popularity of Zweifel’s classic potato chips remains a touchstone for the brand. A dedicated competition page pits “Team Nature” against “Team Paprika” in a playful rivalry, encouraging consumers to vote for their favorite flavor. This engagement tactic is paired with the opportunity to win branded merchandise, including exclusive Kito-rollers in team colors. Such campaigns demonstrate how Zweifel leverages Switzerland’s strong chip preferences to drive community interaction and maintain relevance in a competitive snack market.

The company also operates a consumer loyalty program called FriendZ, which invites members to share opinions, access special offers, and sample new products for evaluation. This direct feedback loop helps Zweifel refine its offerings while rewarding its most engaged customers.

Customer Service and Consumer Feedback

Google Maps reviews for Zweifel Chips & Snacks AG paint a nuanced picture of public perception. One reviewer, Tobias A., mourns the loss of what he calls the “Überraschungs-Chip” — the occasional extra-seasoned or crunchier chip that made each bag feel unique. He describes the current product as “standardized, optimized, and soulless,” reflecting a sentiment that some long-time consumers feel quality has become overly uniform at the expense of character.

In contrast, Selina Rufer’s review tells a markedly different story about customer service. After reporting a batch of chips that lacked the expected crunch, she received an immediate response via Messenger and, astonishingly, a package full of various Zweifel chips the very next day. This rapid, generous resolution highlights a consumer service team that is empowered to go above and beyond, turning a product complaint into a strong positive experience. A third reviewer, Alexander von Babo, expressed disappointment in the company for what he describes as active opposition to the construction of a new football stadium — a local community issue that has nothing to do with snack quality but nonetheless affects the brand’s public image.

Manufacturing Footprint and Swiss Heritage

Zweifel’s manufacturing operations are split across two primary locations beyond its Zürich headquarters. The production site at Zweifelstrasse 5 in Spreitenbach handles the main chip production, while the Berger brand operates from Südstrasse 8 in Münsingen. Both facilities reinforce the company’s commitment to Swiss-made products. The website’s detailed “Chips Story” section educates consumers on every step from potato farming to shelf stocking, emphasizing the role of Swiss farmers and the company’s own production processes in delivering a consistent, high-quality snack.

For corporate clients, Zweifel offers branded gift solutions including personalized chip packs for anniversaries, employee appreciation boxes, and even custom Advent calendars for the Christmas season. These business-to-business services include free delivery, making it easy for Swiss companies to incorporate Zweifel products into their corporate gifting and events.

Zweifel Chips & Snacks AG in Zürich-Höngg

The company’s registered address on Regensdorferstrasse 20 places it in the Höngg district of Zürich, a primarily residential neighborhood with views of the Limmat Valley and proximity to the ETH Hönggerberg campus. This location serves as the administrative and consumer service hub rather than a retail storefront. The office is reachable via the free consumer service hotline 0800 44 22 11, available Monday through Friday from 08:00 to 12:00 and 13:00 to 17:00. A separate fresh-service customer line (0800 44 22 88) is also maintained. Contact forms on the website allow for product complaints, general suggestions, and webshop-related inquiries, all of which are handled with a stated commitment to careful review.

While the site is not designed for walk-in visitors, the company occasionally offers guided tours of its production facilities, providing a rare behind-the-scenes look at how Switzerland’s favorite chips are made. Interested parties can check the website or contact consumer service for availability and booking details.

Common Questions

Does Zweifel Chips & Snacks AG operate a retail store at its Zürich address?

No. The Regensdorferstrasse 20 location serves as the company’s headquarters and consumer service center. Snack products are sold through grocery retailers and the official webshop, not from this office.

How can I contact Zweifel customer service about a product issue?

You can call the free hotline 0800 44 22 11 during business hours (Monday to Friday, 08:00–12:00 and 13:00–17:00) or use the product complaint form on the Zweifel website. As reported in at least one reviewer’s experience, the consumer service team is responsive and may send replacement products.

What new snacks has Zweifel recently launched?

The latest webshop additions include a Neuheiten Box sampler, KEZZ Extra Crunchy Chips in Spanish Chili & Cream, VAYA Nuts & Fruit Almond Cranberry, VAYA Lentil Protein Sweet Chili, VAYA Protein Waffles, Snacketti Inferno Claws, and Corn Taquitos in Spicy Fajita and Sweet Chili flavors. Availability may vary by retailer.

Does Zweifel offer factory tours?

The website indicates that Besuchsführungen (guided visits) are available. Interested individuals should contact consumer service to inquire about scheduling, as tours are not detailed as a public walk-in program.

Is Zweifel active on social media?

Yes. The company maintains official profiles on Facebook, Instagram, Twitter, and YouTube under the handle @zweifelchips. These channels feature product news, competitions, and brand storytelling, including the ongoing Team Nature vs. Team Paprika campaign.

What is the FriendZ program?

FriendZ is Zweifel’s consumer panel. Registered members receive opportunities to participate in surveys, test new products, access special offers, and provide feedback that helps shape future snack development. Sign-up is available on the Zweifel website.

Does Zweifel offer corporate gifting?

Yes. The firmenkunden (corporate clients) section of the webshop features personalized chip packs, Advent calendars, and large snack assortments for employees or business partners. Orders include free delivery within Switzerland.