Mohammed Rasool Khoory & Sons – World Trade Center Souk

Mohammed Rasool Khoory & Sons – World Trade Center Souk is a distinguished watch store and authorized Rolex Boutique located in Abu Dhabi's historic Old Souk within the World Trade Center complex. Rooted in heritage since 1965, this establishment represents the legacy of the late founder Mohammed Rasool Khoory and continues to be driven by excellence in luxury timepiece retail. The boutique offers customers a curated selection of some of the world's most prestigious watches, combining precision, elegance, and attentive service in one of Abu Dhabi's most recognizable shopping destinations.

As part of the Mohammed Rasool Khoory & Sons Group of Companies, the World Trade Center Souk location carries the same commitment to quality and customer care that has defined the brand for nearly six decades. The group operates across multiple divisions — including watches and jewelry, food and beverage, and real estate — but the Rolex Boutique at the WTC Souk remains one of its most celebrated retail presences, drawing watch enthusiasts and first-time buyers alike from across the UAE and beyond.

Luxury Timepieces at Mohammed Rasool Khoory & Sons

The World Trade Center Souk boutique specializes in two of the most respected names in watchmaking: Rolex and Tudor. As an authorized Rolex retailer, Mohammed Rasool Khoory & Sons provides customers with access to the full range of Rolex collections, from the iconic Oyster Perpetual and Datejust lines to the professional-grade Submariner, GMT-Master II, and Daytona models. The boutique also carries Tudor watches, offering a compelling alternative for buyers seeking Swiss-made quality and heritage at a distinct value point.

• Rolex Collections — including Datejust, Submariner, GMT-Master II, Daytona, Day-Date, and Explorer models
• Tudor Timepieces — Swiss-made watches with heritage design and modern engineering
• Certified Pre-Owned (CPO) Watches — available through the group's dedicated CPO program at cpo.mrkhoory.com
• Online Shopping — a selected collection of luxury timepieces available for delivery through online.mrkhoory.com
• Sell Your Watch — a dedicated service for clients looking to sell or trade their existing timepieces

Customer Reviews & Ratings

Mohammed Rasool Khoory & Sons – World Trade Center Souk holds a 4.2-star rating on Google Maps based on 97 reviews. Customer feedback consistently highlights the professionalism and attentiveness of the boutique's staff, with several reviewers specifically naming individual team members who made their purchase experience memorable.

Recurring Themes in Customer Feedback

Google Maps reviewers frequently mention the following aspects of their experience at the WTC Souk Rolex Boutique:

• Professional and courteous service — multiple reviewers describe staff as "very professional" and "extremely polite," noting the care taken throughout the entire visit
• Personalized attention — customers appreciate the patience and detailed explanations provided, particularly for first-time Rolex buyers
• Memorable first-purchase experiences — several reviews highlight how staff members made acquiring a first Rolex feel special and unforgettable
• Consistent communication — one reviewer noted that their consultant "remained reachable throughout the waiting period" for their allocation, keeping the process smooth and transparent

One reviewer, Ahmed H, shared: "I picked up my first Rolex today — a Datejust 41 — and Mark made the experience truly special. He remained reachable during the waiting period for my allocation, was always friendly, respectful, and absolutely professional." Another reviewer, Mariam Shakulieva, described her first visit to a Rolex store: "The consultation by Mussalam was outstanding — he was exceedingly polite, friendly, and attentive. He explained everything with great patience, and the service was exceptional."

The Boutique Experience

Visitors to Mohammed Rasool Khoory & Sons at the World Trade Center Souk can expect a refined retail environment that reflects the prestige of the brands on display. The boutique offers both in-store shopping and a delivery service, accommodating customers who prefer to browse in person or receive their timepiece at home. The WTC Souk location sits within Abu Dhabi's Old Souk area, a well-known marketplace that blends traditional charm with modern retail offerings, making it a distinctive setting for a luxury watch purchase.

The boutique operates with a split daily schedule: morning hours from 10:00 to 12:30 and afternoon/evening hours from 14:00 to 22:00, with extended hours of 10:00 to 22:00 on certain days. This schedule accommodates both early visitors and those who prefer evening shopping, aligning with the lifestyle patterns of Abu Dhabi's residents and visitors.

Mohammed Rasool Khoory & Sons in Abu Dhabi

The World Trade Center Souk boutique is one of several retail locations operated by the Mohammed Rasool Khoory & Sons Group in Abu Dhabi. The group's head office is located in the Rolex Building on Sheikh Rashid Bin Saeed Al Maktoum Street, a prominent address that underscores the company's deep partnership with the Rolex brand. The head office operates Monday through Thursday from 9:00 am to 6:00 pm, and on Fridays from 9:00 am to 12:00 pm and 1:30 pm to 6:00 pm, with a 24/7 reach line available for urgent inquiries.

The group also operates another Rolex Boutique at Marina Mall, rated 3.8 on Google Maps with 45 reviews, providing customers with an additional convenient location in Abu Dhabi. This multi-location presence ensures that whether customers are near the World Trade Center or the Marina area, they have access to authorized Rolex retail and service.

Heritage & Group Overview

Founded in 1965 by Mohammed Rasool Khoory, the group has grown from its origins into a diversified conglomerate spanning watches and jewelry, food and beverage, and real estate sectors across the United Arab Emirates. The company's motto — "Rooted in Heritage. Driven by Excellence" — captures the balance between respecting the founding legacy and pursuing continued growth and quality. The watches and jewelry division remains the flagship business, with authorized partnerships with Rolex and Tudor that position Mohammed Rasool Khoory & Sons as one of the UAE's premier luxury timepiece retailers.

Common Questions

What brands does Mohammed Rasool Khoory & Sons carry?

The World Trade Center Souk boutique carries Rolex and Tudor timepieces as an authorized retailer for both brands. The group also offers a Certified Pre-Owned program through its dedicated CPO platform.

Can I purchase a Rolex online from Mohammed Rasool Khoory & Sons?

Yes, the group operates an online shop at online.mrkhoory.com where a selected collection of luxury timepieces is available for delivery to your door.

Does Mohammed Rasool Khoory & Sons offer a service to sell my existing watch?

Yes, the group provides a "Sell Your Watch" service. Visit mrkhoory.com/sell-your-watch/ for details on how to trade or sell your existing timepiece.

What are the boutique hours at the World Trade Center Souk location?

The boutique operates with morning hours from 10:00 to 12:30 and afternoon/evening hours from 14:00 to 22:00, with some days offering continuous hours from 10:00 to 22:00. Contact the boutique directly at +971 2 631 3030 to confirm current hours.

Is there another Mohammed Rasool Khoory & Sons Rolex location in Abu Dhabi?

Yes, the group also operates a Rolex Boutique at Marina Mall in Abu Dhabi, providing an additional authorized retail location for customers.

How can I reach the head office of Mohammed Rasool Khoory & Sons?

The head office is located in the Rolex Building on Sheikh Rashid Bin Saeed Al Maktoum Street, Abu Dhabi. You can reach them by telephone at +971 2 6222200 or by email at info@mrkhoory.ae.

Whether you are acquiring your first Rolex, exploring the Tudor collection, or seeking a certified pre-owned timepiece, Mohammed Rasool Khoory & Sons – World Trade Center Souk offers a trusted and professionally guided experience in one of Abu Dhabi's most storied shopping venues. Compare luxury watch retailers on Ilistify to find the boutique that best matches your preferences and needs before making your decision.